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18
Mar
Email drip campaigns
  • March 18, 2022
  • Barry Feldman

Email Drip Campaigns: Best Practices to Nurture, Convert and Retain Customers

In a world of multiple communication options, email is still riding high. Email marketing generates an ROI of $36 for every dollar spent, which is higher than any other channel. However, if you only send emails sporadically, and if you don’t tailor them to recipients’ preferences, you could be losing out on conversions. You need…

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06
Oct
BOFU content
  • October 6, 2021
  • Eleni Hagen

BOFU Content Could Be Your Secret Marketing Weapon

This is a guest post by Eleni Hagen. Until relatively recently, many marketers were content to live and die by the sales funnel. To review, the basic outline for said funnel looks something like this:  At the top of the funnel (TOFU), a prospect becomes aware of your brand.  In the middle (MOFU), they actively…

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18
Mar
b2b sales enablement best practices
  • March 18, 2021
  • Barry Feldman

B2B Sales Enablement Best Practices

HOW TO ACHIEVE HIGHER QUOTA ATTAINMENT AND WIN RATES WITH SALES ENABLEMENT BEST PRACTICES “Salespeople can’t go it alone anymore in the digital era. Sales enablement is essential if the purchase cycle is long and the products and services require education and explanation. They need to be properly trained and equipped with relevant knowledge, tools,…

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07
Feb
authenticity personal branding
  • February 7, 2021
  • Barry Feldman

Authenticity: The Heartbeat of Your Personal Branding Journey

Part 1 in a series Your brand’s about the real you. Anything other than the real you won’t do. Let’s look at how to build your personal brand on your true strengths. You might think buying a book (or reading articles like this) about personal branding is the first step in your personal branding journey….

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09
Dec
21 digital marketing ideas
  • December 9, 2020
  • Barry Feldman

21 Inexpensive and Smart Digital Marketing Ideas for 2021

Let’s jump right into some of the reasons digital marketing is such a force: You can measure nearly every tactic you try in one way or another. Essentially, you know what is and isn’t working.  There’s a DIY approach for nearly every tactic, too.  Budget need not be an issue. It’s easy to start small…

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17
Jan
Good content, bad content
  • January 17, 2020
  • Barry Feldman

Good Content, Bad Content and Content that Can Go Both Ways

Only 9% rate their content marketing strategy as excellent, so says last year’s The State of Content Marketing report by SEMRush. That sucks. As much as 91% are burning time and money or putting a dangerous amount of faith in a marketing approach for which they lack the necessary skills. It’s time to put more…

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22
Oct
Paid media - improve reach
  • October 22, 2019
  • Barry Feldman

How to Improve Your Reach with Paid Media

Is your content seen by the audience you covet? An insane amount of content is published on the web each day. Few companies achieve the reach they seek with the standard one-two punch of organic search and social media. In social, it’s hard and getting harder to create the perception of “signal” in a sea…

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26
Aug
personalized marketing faq
  • August 26, 2019
  • Barry Feldman

Personalization in Digital Marketing: The Essential FAQ

“Customers expect brands to know what they’re interested in, what they need now, and even what they might need in the future.” ~ Wilson Raj, SAS Why pursue personalization? In his 1991 book, Relationship Marketing, Regis McKenna spoke of the age of customer-centered and knowledge-based marketing. The One to One Future, by Don Peppers and…

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26
Jul
Effectiveness of infographics
  • July 26, 2019
  • Barry Feldman

Multiplying the Effectiveness of Your Infographics [Infographic]

It ain’t 1999. Sure, we feasted on the various flavors of eye candy media-makers spun forth then, but today we’re even more magnetized by pixelicious content. So… the benefits of infographics are no longer a mystery to content marketers. Infographics can be the device-friendly and social media-friendly content format that rallies both deep data divers…

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20
Apr
Guide to Writing Headlines - A to Z
  • April 20, 2019
  • Barry Feldman

How to Write Powerful Headlines for Your Online Content [Infographic]

David Ogilvy famously wrote, “On the average, five times as many people read the headlines as read the body copy.” He wrote that in 1983 and was referring to print advertising. Ogilvy loosely attributed the statement to various research entities, tests, and his own observation. I’m not saying he was wrong, but I continue to…

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11
Mar
Google Success Factors
  • March 11, 2019
  • Barry Feldman

Google Success Factors: Shaken, Strained and Served Straight Up

SEO is an intoxicating topic for us for digital marketers. The rewards of mastering organic search are immense. But trying to keep up with the relentless beast called Google, well, that’s bound to make your head spin. Sobering reminders of how trying it can be to stay current on how search works are often presented…

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19
Feb
Personal Brand Website
  • February 19, 2019
  • Barry Feldman

How to Create the Best Possible Personal Brand Website

Building your personal brand? You need a website. Here’s your guide to making it great.  Your personal brand website is your home on the web, the hub of the content you create and a destination for every member of the network you’re building to power your career. “But wait,” you might say, “I have a…

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04
Feb
Benefits of content marketing
  • February 4, 2019
  • Barry Feldman

The 15 Big Benefits of Content Marketing (Reserved for the Best)

The benefits of content marketing can be enormous. However, all too often, new entrants make the mistake of considering content marketing some form of free advertising. Then they discover the error of their ways. (1) It’s not advertising and (2) it’s not free. Let’s put these myths to bed. You see, publishing a blog, creating…

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22
Jan
101 Tips for 20 content types
  • January 22, 2019
  • Barry Feldman

101 Tips to Help You Master 20 Types of Marketing Content

Mastering one type of marketing content is a bitch. Mastering 20? Hmm. Words escape me (and I don’t believe that’s ever happened). Okay, I suppose I’m not proposing your marketing content must include 20, or 10, or even 5 different types—certainly not from the get-go. But I am proposing you select a few and get…

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26
Sep
  • September 26, 2018
  • Barry Feldman

Content Sharing: 51 Tips for Free Content Promotion

In recent years I’ve discovered a fair amount of pushback from brands regarding how they value social sharing, an obvious form of word of mouth. Inexplicably, the idea of content sharing gets a ho-hum reaction. I gather responses such as: Social media takes too much time. My response: Yes, social media takes time. Everything takes…

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