content marketing

Types of Branded Content: A Guide to 11 Popular Formats [Infographic]

  Do you know what types of branded content to create? An overwhelming percentage of companies now do some form of content marketing. We know this from the annual research that Content Marketing Institute, MarketingProfs, and their partners conduct for both B2B and B2C, and present annually as Benchmarks, Budgets, and Trends. Companies are pursuing content marketing more…

Research: The Most Valuable Form of Content [Content Matters Podcast 03]

Want to launch your content into the stratosphere? The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that delivers incomparable success in search and social media. Discussing this strategy made for a fun 21-minute conversation in this, our first Content Matters program of…

12 Content Experts Point the Way to Better Marketing in 2016

  Epic content. Meaningful content. Revenue-generating content. You read about how to do better marketing day and night. You get it. Earning an A in digital marketing demands creating effective content. The best of the best do it consistently. You? Did you get an F this year? Fuuughh!  You got a D? Damn. Wait. You…

Will Your Content Make a Difference? [Content Matters Podcast 01]

“Your website is your mousetrap. Your content is the cheese.” A few years ago, I gave a post I wrote for Content Marketing Institute the title above. The title had magic power. It spoke to someone, someone special, one of the smartest minds in all of digital marketing, Andy Crestodina. Those two sentences somehow connected Andy…

Content Marketing Experts: #CMWorld Speakers Answer 8 Great Questions

Content Marketing World – the grandest of content marketing conferences – is next week. Leading up to the event, the team from Content Marketing Institute asked the experts speaking at the conference to answer 8 thoughtful questions on content marketing. The answers have been shared in a series of blog posts published by CMI over the…

100 Ways Your Company Loses to Better Online Marketers

It’s a jungle out there. Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack. I thought I’d survey the landscape and give…

Content Marketing Roles: A Guide to Building Your Team

Help wanted? Let me help you with that. Sooooo… You know you need to keep nailing your content marketing to increase traffic, leads and sales. And (I hope) you also know success in content marketing is enjoyed only by companies committed to hiring the best talent. Content development director Michele Linn of Content Marketing Institute recently wrote: Each year we track the challenges marketers…

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