Want to launch your content into the stratosphere?

The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that delivers incomparable success in search and social media.

Discussing this strategy made for a fun 21-minute conversation in this, our first Content Matters program of the New Year.

Episode #3:
Research: The Most Valuable Form of Content 

Listen to Andy and Barry discuss how research is a way to create absolutely original content and how it:

• Is an important part of the content marketer’s writing process
• Separates your content from the pack of instant gratification seekers
• Gives your content more perspective and depth
• Earns valuable links and citations from major media sources
• Delivers unparalleled credibility and authority

The episode features discussions of three great examples:

• The overwhelming deal-breaker for dating
• A project Andy describes as a “brilliant case study in repurposing” (and is realizing ridiculous reach)
• Buzzsumo and Moz research, which reveals the two types of content that earn the most shares and linkis

In the cheese and mousetraps segment…

• An efficient strategy for using research you DIDN’T do
• A 5-minute hack for finding the highway through your website where you place the billboards to catapult conversion

Click-worthy comments from the show

You may want to dig deeper into some of the stuff we discussed:

• Orbit Media’s business blogger research: 2014 and 2015
• The debut of the “Serious Bloggers” infographic on Copyblogger
• Orbit’s blogger research on SlideShare
• Content marketing research by Buzzsumo and Moz

Next on Content Matters: Visual marketing matters

Join us as we record the program on Blab. Subscribe via iTunes. And please leave a review if you love our program.

Happy New Year from Feldman Creative and Orbit Media.