research

Research: The Most Valuable Form of Content [Content Matters Podcast 03]

Want to launch your content into the stratosphere? The most shareable and link-worthy content you can create is original research. The insights you uncover can result in one-of-a-kind content that delivers incomparable success in search and social media. Discussing this strategy made for a fun 21-minute conversation in this, our first Content Matters program of…

Research Reveals Digital Marketers are Sleep Deprived & Unconfident

76% of marketers say marketing has changed more in the past two years than the past 50 years prior. They say they’re confused, lost, unsure, ineffective or some variation there of. When reading the research, from Adobe—which is colored by a large chunks of editorial—one might gather marketers don’t know what they’re doing. If that’s not…