Search/SEO

How to Find Keywords People Use (But Your Competitors Don’t)

Winning at SEO calls for outmaneuvering the field. Let’s examine how to find keywords your competitors aren’t using—with tactics they don’t even know about.  “Keywords don’t matter much anymore.” You find it written everywhere lately. I asked a friend who eats analytics for breakfast and snacks on SEO all day long, “Whatcha’ think about that man?”…

SEO Simplified for Short Attention Spans

“We really do want to understand SEO.” I was on a conference call with a client who said that. And then: “Let’s plan to have a 15 minute call where you can explain SEO to us.” Gulp. Can SEO really be simplified to that extreme? Well, I do love a good challenge. But I don’t…

How Publishing Crappy Content Ruins Your Rankings

  Lessons from (and confessions of) a former content farmer. This is a guest post from Erik Devaney of HubSpot, aka @BardOfBoston, pictured above 😉 Ever stumble across a poorly written, vaguely comprehensible article with a title like, “How to Cook Atlantic Pygmy Octopus on a Weber Grill” or “The Best Types of Blue Flowers for…

12 Content Marketing Tips Every Small Business Must Know

Garrett Moon of Todaymade is one of my favorite bloggers. I loved the tips he offered in this post and he agreed to let me republish it here.  Ahh.. the life of a small business owner. So peaceful, so serene, and so little stress. Am I right? Of course not–your life is crazy! But you wouldn’t have it…

Search Yourself: A Personal Branding Must

Personal branding is all the rage. I wrote a post offering 11 suggestions for getting started with your personal brand development last month, which was well received. Then I wrote a listicle version for the popular site, 12Most.com, which went ballistic on social media, especially LinkedIn. Next, (with a big assist from my friend Seth…

Barry Christmas to You

    Feldman Creative presents: The 12 Days of Twismas 12 Days of Twismas from Barry Feldman We wish you a Barry Christmas and a happy new year. Peace. Click To Tweet

Let’s Fixate on Death Before It’s Too Late

I’ll be damned. It’s Halloween time. You know what that means? The year’s final two months are staring us in the face now. As bloggers we’ll have no choice but to write holiday themed stuff, “best of” and “worst of” the year posts, and of course, predictions for next year. Then comes January and we’re…

Fire Your SEO Writer

I reject the term “SEO copywriter.” I couldn’t even get myself to use it in this post’s headline (even though it’s what I want to talk to you about). The reason for my disdain of the term is it puts SEO before copywriting. If you believe this is a smart approach to creating effective content,…

11 Leading Website Conversion Killers [INFOGRAPHIC]

  You’ve got it going on with your keywords. You’re ranking high. The traffic is coming now. Web-a-palooza. Party time. Cha-chiiiiiing. Not so fast Master Webmeister. It seems visitors are bugging out before they click a single thing. This buzz-kill problem is called “bounce” in web speak. I call the culprits “website conversion killers.” You…