Search/SEO

The Way To Do SEO that Works [Content Matters Episode 11]

  If you want to start cranking your ranking, you need to understand SEO that works.  Just a few years back you might have achieved super SEO powers by droppging keyword bombs on your pages and “acquiring” links here, there and everywhere. Welcome to 2016 where getting your pages and posts to top Google’s search pages calls for the…

SEO Blog Post Checklist: 21 Ways to Crank How You Rank

This “SEO blog post checklist” gives you: 21 tips, organized in three lists, to cover: 5 ways to optimize a blog post for SEO 10 tactics to help engage readers and realize greater success with social media 6 elements that will embellish your blog posts and inspire readers to spend more time on your site By applying…

Digital Marketing Basics: Simplified and Comprehensive

Marketing works differently now. Push is out. Pull is in. You have to think inbound. Traditional “outbound” marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we’re not afraid to use it. The customer is in control. The communications process begins if and…

How to Take Advantage of the Web’s Two Most Important Words

  Two words: how to. Simple. Effective. Foolproof. Timeless. “How to” are the two most important words on the web. Experienced writers know it. Now you do too. Should every headline begin with “how to?” No. That’d be boring as the Celine Dion catalog. Should every business blog include how-to articles? Yes. Some blogs use…

Why is SEO Important?

      SEO is the digital God. I mean no offense. I just mean to recognize the almighty power of the Internet. When us mortals need spiritual answers, many seek a higher power. And for grappling with many of the challenges of our daily lives, we put our faith in search engines. The search…

The Beginner’s Guide to Understanding AdWords PPC

How do you get on the first page of Google fast? You run Google AdWords pay-per-click (PPC) ads. (2018 update: AdWords has been renamed “Google Ads.”) If you don’t have the luxury of writing for one of the web’s most established websites, search engine optimization (SEO) is the hard way. Gaining visibility and generating leads…

100 Ways Your Company Loses to Better Online Marketers

It’s a jungle out there. Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack. I thought I’d survey the landscape and give…

Digital Marketing Lead Generation Strategies [Free eBook]

  I wrote a 40-page eBook covering today’s most effective digital marketing lead generation strategies. It was recently published by Three Deep Marketing, a sizable agency in Minnesota that’s one of the nation’s premier practitioners of data-driven digital marketing. From content marketing to marketing automation and many other tactics, the eBook covers a lot of ground. You…

SEO Bullshit (And How to Avoid Stepping In It)

I’m NOT calling SEO bullshit. I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. (Psst… I simplified it for you here.) I’m not saying you shouldn’t do SEO. If…