“I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles where social media is more widely used, those who haven’t started are sometimes in a pickle. They don’t know where to start and won’t ask for help, worried about exposing that they haven’t developed this professional skill yet. Fear not…while we are led to believe that everyone and their uncle is using social media with great skill and acuity, there are many who have yet to take the plunge.
Here is a 20 minute social media activity plan to help you dip your toe in the water while managing your time for efficiencies.There are many different activities you can do once you have started to master the art of social, but this activity plan ensures that the core efforts are covered. But, before you start, you will need to do a few things.
First, go to Google and set up alerts on your name (in quotation marks for best results – e.g. “Tom Smith”) as well as topics that pertain to the work you do (e.g. “airplane parts manufacturing” or “firmware and quality assurance”). Try to be specific so you don’t get too much information or that which is not relevant. Also set up an alert for the name of the company where you work.
- Connect to 1-3 people every few visits
- Write a personalized email to 1-2 connections
- Comment briefly or post a forum message that is relevant to you.
Vanessa DiMauro is the CEO of Leader Networks, a research and strategy consulting company that helps large organizations succeed at social business. A pioneer in using B2B online communities for business results, DiMauro is a popular speaker, researcher and author. With over 15 years of experience business and using social technologies, she has founded and run leading online communities for CXO Systems, Cambridge Technology Partners and IDG, and has developed winning social strategies for influential companies such as Cisco, Cognizant, EMC, LexisNexis, Palladium Group and SAP. Vanessa DiMauro is an Executive-In-Residence at Babson College’s Olin School of Management, and holds both a B.A. and a M.A. from Boston College. She blogs at http://blog.leadernetworks.com