An interesting thing about mobile commerce is the large gap between time spent on mobile vs. money spent. TechCrunch claims US consumers now spend 5 hours a day on their mobile devices. You read that right: five! But now I’m compelled to introduce this data from comScore. It reveals a massive 49% gap between share…
Are you considering hiring a SaaS copywriter and content marketing consultant? You’ve come to the right page. If you’re looking for the “how to” type of posts I generally write I understand if you skip this one and trust you’ll come back soon. That said, if you have a SaaS brand or manage marketing for…
“Landing page” and “homepage” don’t mean the same thing. Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. They have different objectives. I’ll begin with a fundamental idea that sets them apart. The primary objective of a homepage is to…
Could something as basic as your website’s menu bar actually have a meaningful effect on your visitor’s experience? . Listen to this edition of Content Matters as Andy and Barry discuss how website navigation can effect traffic, conversion and user experience. Listen to “Website Navigation Matters [21]” on Spreaker.
I’ve been bringing you lessons about lead magnets because they’re critical for growing your email list. I’m not done yet. I’m going to bring it in this one by offering a litany of ideas for lead magnets with titles and templates you can easily adapt to capture more leads from your website. A quick review,…
A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common requests. On the other hand, a lot of clients reach out to me without a specific task list in mind. They know…
Much has been written about creating lead magnets. This is not the case for promoting lead magnets. In my post, What is a Lead Magnet?, I offer a definition of the phrase, explain the purpose, offer advice for creating them and detail ten types that have proven effective for helping digital marketers build their…
A lead magnet is a free offer you make in exchange for an email address (and possibly additional information). Lead magnets are also called: Signup incentives Signup offers Freemiums Content upgrades And many other terms One well-respected digital marketer calls them “an irresistible bribe.” Sounds seedy to me. Lead magnets are above-board and have always…
Presenting the Copywriting for Conversion course Lessons to Help You Reduce Bounce Rate and Create a More Profitable Website You invest time and money to get people to your website. Your sales suffer when they leave (aka bounce) without clicking and sticking around. Why do new visitors to your website bounce? They get confused They…
Is your digital marketing in distress? It’s time to revisit your homepage design. “Your homepage fills a lot of shoes,” says veteran website development professional Andy Crestodina. What are they? In this episode of the Content Matters Podcast, Andy and Barry go through your home page left to right, top to bottom, and desktop…