Conversion optimization

The Fast & Simple Way to Increase Your Conversion Rate [Infographic]

  Want to increase conversion? Duh. Want a tedious and complex lesson on CRO (conversion rate optimization) or would you prefer to know the most simple little conversion secret in the digiverse? Sheeshe, Barry, you ask some silly questions (he writes in a strange third person voice shift). Okay, my friend, let’s stroll down Uncomplicated Avenue…

Content that Converts: A Simple 2-Part Formula

  Including: 46 Expert Tips for Creating Addictive Content – INFOGRAPHIC Content worth creating is content that converts. Simple, eh? “Businesses can’t afford to waste time and resources on content that doesn’t achieve its marketing goals,” writes Sara McGuire, at Venngage, a company I’ve been collaborating with recently. She continues…  “In order for your content…

125 Quick Tips to Sharpen Your Copywriting Skills

    I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the best do what they do Practicing Developing your own style and work habits I’m going to share with you many of the lessons…

100 Ways Your Company Loses to Better Online Marketers

It’s a jungle out there. Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack. I thought I’d survey the landscape and give…

Conversion Copywriting: Strategies to Create a Customer Comfort Zone

  How are you feeling? If you’ve been here before and have come to know and trust me, you probably feel quite comfortable. Is it your first time? Now that’s an entirely different bale of hay. It’s human nature, right? When you arrive somewhere—or interact with someone—for the first time, you may be curious, but…

Digital Marketing Lead Generation Strategies [Free eBook]

  I wrote a 40-page eBook covering today’s most effective digital marketing lead generation strategies. It was recently published by Three Deep Marketing, a sizable agency in Minnesota that’s one of the nation’s premier practitioners of data-driven digital marketing. From content marketing to marketing automation and many other tactics, the eBook covers a lot of ground. You…

How to Write a Home Page Headline that Gets the Job Done

  You’ve arrived, but feel lost. Or confused. You’re being bombarded with stimuli. Or too many choices. You’re unsure what to do next. I know exactly what you’re going to do next. You’re going to leave. You’re off in search of a place where you feel comfortable, confident, more “at home.” Now here’s the rub….

Content Analytics Simplified (So It Won’t Freak You Out)

  Some people feast on content analytics. Most don’t. If you’re the latter, this post’s for you. The truth is content analytics doesn’t get its due. When online marketing leaders give us findings from their surveys, the top challenges we face as content marketers always include content creation issues. The inability to measure content effectiveness…

Social Proof Marketing Makes Your Register Ring

The happiest place on earth is a zoo. Actually, it’s a theme park. Disneyland, right? It has mice and ducks and all kinds of animals running around, but they’re uncaged. I call it a zoo because it’s crowded. The crowds don’t keep you away though, do they? In fact, they have the opposite effect. Same…