What content should you put on your homepage? Perhaps it’s not so obvious. If the process of planning your homepage seems a bit overwhelming, this episode of Content Matters is for you. Andy and Barry offer a thorough list of ideas for your homepage and talk you through handling the elements from top to bottom.

Listen to “What to Put on Your Homepage [18]” on Spreaker.

In this episode we talk about:

• What’s the goal of the homepage?
• How to effectively compose the all-important element visitors see immediately: the hero shot or featured image
• How and where to include keywords to optimize your homepage for search engines
• How to “surface” your content to drive traffic to important pages
• Different types of social proof you can use to enhance the credibility of your website fast
• How to handle features and benefits on your homepage
• Ideas for capturing email subscribers
• 20 elements you may want to consider for your homepage

In the cheese & mousetrap segment:

• Barry explains why and how to “wear your blog loud and proud.”
• Andy talks about showcasing real people to build trust on your homepage.

RESOURCES

• What to Put on Your Homepage: 19 Elements to Consider, Orbit Media blog
• Website Footer Design Best Practices, Orbit Media blog
• Visual Marketing with Hero Shot Images, Slideshare by Angie Schottmuller
• 20 Ideas for Your Website Homepage Content, infographic from Feldman Creative

On the next episode of Content Matters:
Essential tips for designing an effective blog

Listen to any or all of the Content Matters podcast episodes and share your thoughts about the program on iTunes.