If your written content isn’t great, it accomplishes very little, or nothing. In this episode, Andy and Barry talk you through the 14 ingredients you need to pour into your content, so it hits the mark and accomplishes your marketing objectives. 14 ingredients are key to making your written content great. And here they are @feldmancreative…
Scribophobia? Keyboard petrification syndrome (aka KPS)? That’s stupid. For lack of a better name, we’ll call it “writing fear.” Who cares what you call it. If you write, you get it. It’s frightening. Right? What isn’t? Quick back story… I got to know this guy. Jon Nastor. Good guy. Love him. He’s the host…
I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the best do what they do Practicing Developing your own style and work habits I’m going to share with you many of the lessons…
I was on vacation in Vancouver with my family last week. We went to the famous public market on Granville Island. There’s a lot to see and do there. The market seems to offer every flavor of everything. I would have enjoyed it more if my sinuses were not a stuffed-up mess. When I…
Writing leads is a bitch. But I just wrote a great one. How do I know? You read the second sentence. And now you’re on the fifth. I’m on a roll. You’re into sentence number seven and I love you for it. The objective of the first sentence (often called the lead, or…
“I can’t write.” You’ve said it a zillion times, but you’re not going to say it again because it’s a giant, steamy, and stinky pile of crap. I know what your problem is. You learned how to write. Then you learned you were doing it wrong. Blame it on your teachers. Or the man. Or…
Not long after I began blogging here, there and everywhere, I started getting requests to do interviews. It’s a nice benefit that springs from building a distinct personal brand online. Today I get a ton of requests for written Q&A’s, videos, and especially, podcasts. I must admit, I enjoy doing interviews for programs such as…
Stabbing Mediocrity to Death from Barry Feldman It’s easy to make a pledge to cut through the clutter. To be bold. Provocative. Memorable. It’s another thing to actually do it. Many writers have the chops. Many clients claim to need these writers and go looking for those with war paint on their faces. With fire…
Are you in the marketing game to change people? You probably shouldn’t be. It’s impossibly ambitious. Great writers spin their magic by capitalizing on who the reader already is and what moves them—their feelings. Don’t make the mistake of believing it’s rationale we rely on to make decisions. It’s our emotions. Heartstrings. Hot buttons. It’s…
I reject the term “SEO copywriter.” I couldn’t even get myself to use it in this post’s headline (even though it’s what I want to talk to you about). The reason for my disdain of the term is it puts SEO before copywriting. If you believe this is a smart approach to creating effective content,…