writing

Funny Headlines Make for Seriously Effective Content

Damn man. That’s kind of a sweet headline. It’s on topic, spells out a benefit, and has potentially two keyword phrases that might just rock the search Gods. Damn ma’am. That headline bites. This is supposed to be an article about the joy of funny headlines and this one’s 100% yuck-free. Ain’t life ironic? I…

The Right Way to Write Content

I’ve been asked to give a brief lesson on how to write content for the web. While it’s writing we’re going to cover, to apply the lesson I want you to think of yourself as an artist. You’re going to paint a picture—illustrate a point (or several). So you’ll start with a sketch. The blank…

Getting Ideas to Flow: The Naked Truth.

For a copywriter, or any idea professional whose tasks involve coming up with a concept, a form of writer’s block is, well, not being able to come up with a concept. I find this frightening phenomena tends to strike when I’m at my desk, staring at my screen, and torturing myself with the notion that…

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