SEO

Fire Your SEO Writer

I reject the term “SEO copywriter.” I couldn’t even get myself to use it in this post’s headline (even though it’s what I want to talk to you about). The reason for my disdain of the term is it puts SEO before copywriting. If you believe this is a smart approach to creating effective content,…

SEO Guilty Culprit in Silicon Valley Murder Plot

[Nothing’s ever as funny as a true story.] Early Thursday morning, an up-and-coming slogan was shot down in the Silicon Valley office building of a software startup. An intern, recently hired to handle social media marketing by the software company (whose brand must be kept secret), claims to have witnessed the entire sequence of events…

The Great Keywords Secret Revealed

No search, no amount of number crunching, magic tool, Google Alert, e-guide, e-book, e-mail, e-ticket, or all-knowing e-vangelist of SEO is going to give you the best keywords. The best keywords to USE (I said USE, not CHOOSE) are the phrases you can write about, talk about, and establish authority on—today and everyday. Because what really boosts your SEO is authority.

The Twelve Days of Twismas

On the first day of Twismas, my twu love sent to me A smartphone equipped with 4G. On the second day of Twismas, my twu love sent to me Two Twitter retweets And a smartphone equipped with 4G. On the third day of Twismas, my twu love sent to me Three Facebook friends, Two Twitter…

“SERP?” A four-letter word starting with S.

SERP: Search Engine Results Page. Another silly acronym. Let’s all grrrrrrrrowl together. Don’t care to learn about it’s meaning? Ooh. Even sillier. A SERP is what you’re served microseconds after you put something in Google. (Or Bing for the Microsoft faithful. Or Yahoo! for a few remaining dinosaurs.) Whaddaya’ see in a SERP? Website page…