Marketing works differently now. Push is out. Pull is in. You have to think inbound. Traditional “outbound” marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we’re not afraid to use it. The customer is in control. The communications process begins if and…
It’s a jungle out there. Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack. I thought I’d survey the landscape and give…
You’ll want to check these blogs, authors, resources—all top notch. My Google Alerts alerted me to a resource list for online marketers produced on ExploreB2B by Dr. Susanna Gebauer, an internet marketing and energy regulations expert (fun combo, no?) hailing from Germany. I’m flattered the list included yours truly. It’s a strong line-up of marketers…
Stabbing Mediocrity to Death from Barry Feldman It’s easy to make a pledge to cut through the clutter. To be bold. Provocative. Memorable. It’s another thing to actually do it. Many writers have the chops. Many clients claim to need these writers and go looking for those with war paint on their faces. With fire…
Help yourself to these eBooks to understand how to become a more effective online marketer. Have you taken advantage of these helpful resources? Download any or all these online marketing eBooks to learn how to be more effective with your online marketing and achieve your business goals. > The Plan to Grow…
This is a fun (and slightly gross) episode of “The Point – In Your Ear,” explaining how to create the content that becomes the effective bait you need to attract visitors to your website. Hear all episodes of “The Point – In Your Ear” podcasts here. You can also subscribe to our podcasts at: Spreaker.com or iTunes…
In this episode of our new podcast program, “The Point – In Your Ear,” I share an article I wrote for Convince and Convert. Here are three reasons you shouldn’t do content marketing. Hear all episodes of “The Point – In Your Ear” podcasts here. You can also subscribe to our podcasts at: Spreaker.com or iTunes (Note:…
The original version of this article, “Why is Your Content Boring?” ran at the Vertical Measures blog. “Our content isn’t producing the results we want.” As a content marketing consultant, I hear this one often. As a content consumer, I see why—all day, every day. Most content is flat out dull. And as a content creator, I…
Warning: Do not proceed down the content marketing path with doubt, trepidation or hesitation. Go down that path if you believe it’s worth the effort and will become a part of your corporate culture for the long haul.
It’s Valentine’s Day. I expressed my affection for the Internet in a love letter.