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Help yourself to these eBooks to understand how to become a more effective online marketer.


Have you taken advantage of these helpful resources? 
Download any or all these online marketing eBooks to learn how to be more effective with your online marketing and achieve your business goals.

> The Plan to Grow Your Business with Effective Online Marketing

I wrote this 28-page eBook to help you understand the essential elements of online marketing and how you piece them together to drive traffic, leads and sales.

In addition to a series of short overviews, The Plan includes key research findings and a long list of suggested content formats to enrich your media, help you expand your reach and increase your influence.

If you’re just getting started with online marketing, you’ll find The Plan extremely eye-opening and useful.

>> Download “The Plan”

> Strike a Chord: Lessons for Making Your Web Content Resonate

Strike a Chord is 40 pages of show and tell. The eBook showcases a variety of content types, provides a look at (and link to) each example, and a succinct explanation of the WHY the content works.

Read Strike a Chord to learn how to deliver compelling content that draws your prospects closer to your brand.

>> Download “Strike a Chord”

> 21 Pointers to Sharpen Your Website

21 Pointers to Sharpen Your Website is just 6-pages, but packed with the tips you need to know to create a website that inspires visitors to click around and stick around.

Whether you’re creating your first website, replacing your current one, or sharpening the assets on your current site, understanding the principles in this brief eBook will help make your efforts more effective.

>> Download “21 Pointers to Sharpen Your Website”

> Find the Right Copywriter: Helpful Hints for Successfully Concluding Your Search

I’ve been writing marketing and advertising copy for 25 years (yikes) and written for thousands of companies big and small. Believe me, I’ve learned which skills matter most.

The key to your online marketing success is engaging your readers. Find the Right Copywriter is an 8-page eBook that addresses the 11 factors I believe you need to considerwhen making the important decision to hire a copywriter.

>> Download “Find the Right Copywriter”