Face it content marketers, it gets harder every day to get noticed. Everyone is strumming away at this content marketing thing, but a sea of sameness prevails. Very few have truly unique tunes, so it gets perpetually harder to get people to … well … tune in. Allow me to take you back in time…
Sorry. I’ve been toting this one around in my pack for a while now and haven’t yet shared it with you. Here you go, the most effective content marketing tip you can possibly ever hope to hear. Answer your prospects’ top 30 questions. That’s it. Do it and enjoy the magic. I’ll expand on the…
This is a guest post by Mike Sobol of ContentBlvd. Deep content is immensely valuable for your readers, your credibility and your SEO. When you delve into a subject and create a post that others use as reference material, that’s a content marketing home run. Barry does it here on his own blog with…
Noooooo! Not another year-end listicle of greatest hits. Wake me when it’s over. But wait. It’s not quite that simple. Oh sure, one reason I’ve created it is I believe there is a ton of value in these articles and if you missed any, I’m hoping my resurrection of them will help you learn…
I get this question a lot. In my blogging bible it says, “Thou shall answer your customers’ questions in your blog posts.” I’m going to give it a try with the hope that some of the way I do things might help you produce more content, if that’s one of your goals. But let’s be…
Stabbing Mediocrity to Death from Barry Feldman It’s easy to make a pledge to cut through the clutter. To be bold. Provocative. Memorable. It’s another thing to actually do it. Many writers have the chops. Many clients claim to need these writers and go looking for those with war paint on their faces. With fire…
“I can’t write.” It’s the resignation declaration of the self-defeated. It’s also a fat slice of baloney. You won’t write? You don’t want to write? I’m willing to buy these statements. But “can’t?” Sorry friend, you can. You’ve been writing your whole life. You write now. You write emails, greeting cards, shopping lists, meeting…
Earlier this year, Google announced it’d be pulling the plug on Google Reader, their RSS app, and then did. Feed fanatics the world over were pissed. Not me. I said, “Nice to know you.” Yes, I used the thing. When I found a blog I dug, I subscribed to the feed. Then I found it…
“Gonna’ tell you a story that you won’t believe, but I fell in love last Friday evenin’ with a girl I saw on a barroom T.V. screen” ~ Jim Croce, “Roller Derby Queen” I suspect you’ve heard this before: people seldom remember what you said, but will remember how you made them feel. Enter the…
The B2B Content Marketing 2014 Benchmarks, Budgets and Trends report from Content Marketing Institute and Marketing Profs has been published and it’s packed with data. In the report’s overview page, CMI’s Joe Pulizzi and MarketingProfs’ Ann Handley write: Even though we’ve made great strides, the industry is clearly still in the early adoption phase. However,…