blogging

In Loving Memory of a Blog [Back from the Dead] Infographic

It’s back from the dead. Actually, it’s still dead. Huh? What I’m trying to say is I have a new infographic for you. I’ve taken the “Eulogy for a Blog” post I originally wrote for Copyblogger (and republished here) and teamed with my friends at ClearVoice to create this haunting infographic. Enjoy. [BTW, if blogging…

How to Write a Lead Like a Professional Blogger

    Writing leads is a bitch. But I just wrote a great one. How do I know? You read the second sentence. And now you’re on the fifth. I’m on a roll. You’re into sentence number seven and I love you for it. The objective of the first sentence (often called the lead, or…

How to Grade a Blog (Including Yours)

  I failed. Big fat F. But I’m giving myself a redo. I’m the teacher. I get to make that call. Actually, for growing my business as a content marketing consultant, I’ll give myself a passing grade. It’s going well, but new (and tough) tests keep coming. I don’t ace ‘em all. I have a…

Content Marketers that Walk It, Talk It & Get It Done

  Now here’s a chap who knows how to create content and repurpose it wisely. Meet Mark Masters of the ID Group in the U.K. His idea was quite simple: interview an extensive series of marketing leaders. I’m sure it took a ton of work, but he made it happen. I was thrilled to be…

How Publishing Crappy Content Ruins Your Rankings

  Lessons from (and confessions of) a former content farmer. This is a guest post from Erik Devaney of HubSpot, aka @BardOfBoston, pictured above 😉 Ever stumble across a poorly written, vaguely comprehensible article with a title like, “How to Cook Atlantic Pygmy Octopus on a Weber Grill” or “The Best Types of Blue Flowers for…

Influencer Marketing Ideas from Influential Marketers – INFOGRAPHIC

    Influencer Marketing is… An approach to marketing and public relations where you target the people your prospects turn to for information. (According to OpenView in “The Ultimate Guide to Influencer Marketing”) The process of identifying, researching, engaging and supporting the people who create the conversations impacting your brand, products or services. (According to Traackr in…

If You Think You Can’t Write, You’re Wrong

“I can’t write.” You’ve said it a zillion times, but you’re not going to say it again because it’s a giant, steamy, and stinky pile of crap. I know what your problem is. You learned how to write. Then you learned you were doing it wrong. Blame it on your teachers. Or the man. Or…

Sharpen Your Storytelling Skills to Earn the Audience’s Attention

  Inbound marketing focuses on the power of pull. You  do everything possible to anticipate the needs and wants of your buyers. You then invest heavily in different messages and media to get clicks, appear on whichever rectangular piece of glass flickers before the prospect, and command their undivided attention for a spell. And you usually fail. We…

5 Delusions that Derail Online Marketers

My friends, would you please welcome to The Point, a friend, amazing writer, and the 8th wonder of the web…  Henneke Duistermaat of Enchanting Marketing. Is your online marketing going swimmingly? Do you know exactly what to do to grow your business further? Or do you sometimes despair when you think about all the opportunities…