blogging

SEO Blog Post Checklist: 21 Ways to Crank How You Rank

This “SEO blog post checklist” gives you: 21 tips, organized in three lists, to cover: 5 ways to optimize a blog post for SEO 10 tactics to help engage readers and realize greater success with social media 6 elements that will embellish your blog posts and inspire readers to spend more time on your site By applying…

125 Quick Tips to Sharpen Your Copywriting Skills

    I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the best do what they do Practicing Developing your own style and work habits I’m going to share with you many of the lessons…

Blog Trends: Writing Time, Post Length & Publishing Frequency [Infographic]

    Are bloggers spending more time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger? In an effort to identify the business blog trends of 2015, my friends at Orbit Media asked 1074 bloggers 11 questions. They concluded the business of blogging is changing. Some things are consistent from the prior year, but…

How to Take Advantage of the Web’s Two Most Important Words

  Two words: how to. Simple. Effective. Foolproof. Timeless. “How to” are the two most important words on the web. Experienced writers know it. Now you do too. Should every headline begin with “how to?” No. That’d be boring as the Celine Dion catalog. Should every business blog include how-to articles? Yes. Some blogs use…

How to Move Readers to Share Stories [71.4]

I spent some serious time messing with the headline above. It’s a good one, but I’ve done better. Keep reading and you’ll understand. First, know this: I want a lot of people to read this blog post. Bloggers generally attach great value to the number of viewers a post earns. And a proven strategy for increasing the…

How to Land Meaningful Guest Blogging Opportunities

Make no mistake. The benefits of guest blogging are immense. It will boost your business. Despite the highly misunderstood announcement from Google’s Matt Cutts in 2014, guest blogging remains an ace tactic of effective content marketers in nearly every niche. The great ones are committed to guest blogging. Ann Smarty, in a guest post on Social Media…

Top Content and Lessons Learned in 2014

  I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too. I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the…

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