In this edition of Content Matters, Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes.
Highlights from the episode include:
- How to rock your LinkedIn profile
- Important networking tips
- Content marketing opportunties on the network
- How to do business development on LinkedIn (and how not to)
- Where’s LinkedIn going?
In the cheese & mousetrap segment:
- Barry talks about ways to use content in your LinkedIn profile
- Andy explains how to use LinkedIn for audience research
Resources mentioned in this episode:
- LinkedIn Best Practices for Developing Your Personal Brand, post on Feldman Creative
Coming in the show’s next episode:
How to create an email welcome series.