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In this edition of Content Matters, Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes.  

Highlights from the episode include:

  • How to rock your LinkedIn profile
  • Important networking tips
  • Content marketing opportunties on the network
  • How to do business development on LinkedIn (and how not to)
  • Where’s LinkedIn going?

In the cheese & mousetrap segment:

  • Barry talks about ways to use content in your LinkedIn profile
  • Andy explains how to use LinkedIn for audience research

Resources mentioned in this episode:

Coming in the show’s next episode:
How to create an email welcome series.