In this edition of Content Matters, Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes.  

Highlights from the episode include:

• How to rock your LinkedIn profile
• Important networking tips
• Content marketing opportunties on the network
• How to do business development on LinkedIn (and how not to)
• Where’s LinkedIn going?

In the cheese & mousetrap segment:

• Barry talks about ways to use content in your LinkedIn profile
• Andy explains how to use LinkedIn for audience research

Resources mentioned in this episode:

• LinkedIn Best Practices for Developing Your Personal Brand, post on Feldman Creative

Coming in the show’s next episode:
How to create an email welcome series.