I look at my website’s analytics more often than I used to, with more knowledge about how to interpret it, and greater ability to use the data I gather to make my online marketing more effective. In a digital world, numbers rule. I just looked at it from a year-to-date point of view—a limited…
‘Tis the season not only to be jolly, but also to forge plans to create more effective online marketing programs, where, of course, your website serves as the hub. Has your website stagnated a bit? Oh sure, your blog or news section gives it a sprinkling of newness each time you post, but you should…
I get this question a lot. In my blogging bible it says, “Thou shall answer your customers’ questions in your blog posts.” I’m going to give it a try with the hope that some of the way I do things might help you produce more content, if that’s one of your goals. But let’s be…
Stabbing Mediocrity to Death from Barry Feldman It’s easy to make a pledge to cut through the clutter. To be bold. Provocative. Memorable. It’s another thing to actually do it. Many writers have the chops. Many clients claim to need these writers and go looking for those with war paint on their faces. With fire…
Copywriting tips series: 3 A more effective about page. So far in my copywriting tips series, I covered how to write a more effective home page, the hub of your marketing in this new media era. Following that post, I did a sequel on writing a more effective landing page, your key to conversion….
“I can’t write.” It’s the resignation declaration of the self-defeated. It’s also a fat slice of baloney. You won’t write? You don’t want to write? I’m willing to buy these statements. But “can’t?” Sorry friend, you can. You’ve been writing your whole life. You write now. You write emails, greeting cards, shopping lists, meeting…
Copywriting tips series: #2 A more effective landing page. Does your landing page get the job done? To be an effective online marketer, every page of your website needs to be well written, elegantly designed, purposeful and part of the big picture plan. However, after your home page, nothing is more critical to your success than…
Help yourself to these eBooks to understand how to become a more effective online marketer. Have you taken advantage of these helpful resources? Download any or all these online marketing eBooks to learn how to be more effective with your online marketing and achieve your business goals. > The Plan to Grow…
Copywriting tips series: 1 A more effective home page. At the risk of stating the obvious, your website is the hub of your marketing. My next uber obvious observation is your home page will be its most visited page. I like to say your home page is the lobby of your business. (<< Link provides a website…
Is marketing the same thing as advertising? Marketing expert Michael Brenner (SAP, Business2Community, B2B Marketing Insider) just published a great eBook titled, “The B2B Marketing Insider’s Future of Marketing Series.” In its introduction, Michael writes, “Most people think marketing is the same thing as advertising.” Do you? Michael writes… “To me, it has always been…