Web-based marketing

How I Made a Twee-Shirt a Catalyst for Social Success

This truly is an exciting time in the evolution of media and marketing. It doesn’t just feel like everything’s new. Everything is. And it didn’t just feel like the masses of new media masters in the LA convention center are shaping the future. They are.

Copywriting for spiders can be awfully frightening.

Caution: The following article contains bad words and may not be suitable for everyone. It’s Octohhhhhhh-brrrrrrrr. Gonna’ be a wicked witch for Halloween? Ghost? Vampire? Here’s an even scarier idea: be an SEO copywriter. Yes sir. Yes ma’am. If you want to spook the hell out the people with the audacity to come to your…

Marketing would be so simple if people weren’t so complex.

“People don’t like to be sold, but they love to buy.” Credit that to Jeffrey Gitomer who bills himself as America’s #1 sales authority. It’s his trademarked mantra. “People don’t want to be pitched to, marketed to or herded like cattle.” Michael Stelzner gets the credit for this one. The line comes from his book,…

“SERP?” A four-letter word starting with S.

SERP: Search Engine Results Page. Another silly acronym. Let’s all grrrrrrrrowl together. Don’t care to learn about it’s meaning? Ooh. Even sillier. A SERP is what you’re served microseconds after you put something in Google. (Or Bing for the Microsoft faithful. Or Yahoo! for a few remaining dinosaurs.) Whaddaya’ see in a SERP? Website page…

Does your web site suck?

Sites that engage visitors to click around, stick around and come back for more will help you sell your stuff. Sites that don’t? By today’s standards, they suck. What’s the opposite of suck? I want to say “blow,” but I want this here post to get an A-rating, not an X . So instead, let’s…

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