Social media/social media marketing

Hire a Digital Marketing Consultant? 32 Ways to Grow Your Business

A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common requests. On the other hand, a lot of clients reach out to me without a specific task list in mind. They know…

The Secret to Selling to Millennials

  Back off. You’re selling to millennials. Your marketing message is less valuable than a Snapchat selfie that will soon self-destruct. See, the secret to selling to millennials, is not selling to them. You empower them to do it to for you—with customer content marketing or the popular phraseology, user-generated content. User-generated content sounds kind…

How a Food Company with No Huevos is Shaking Things Up Online

  You’ll find no About Us page on the Hampton Creek website. There’s no blog. No pop-up interrupts your visit insisting you share your email address. Their home page doesn’t even have a headline. I’m not kidding. See? The company sells food, but their home page doesn’t feature a single photo. What does their home…

How to Write a Presentation that Converts

Have you ever wondered how to write a presentation? I’m not talking about your obligatory reviewing-the-numbers or previewing-the-game-plan decks where you may be able to get away with a set of snoozer slides. I’m talking about the presentation that stands on its own as a piece of clickass content created to inform and entertain your…

Visual Marketing: How to Make Yours Matter [Content Matters Podcast 04]

Why is everyone talking about visual marketing? Are marketers buzzing about visual marketing as often as they are because it’s new? Because the number one learning style is visual-based? Or because a major breakthrough has recently occurred in visual marketing? No. No. And no. Visual marketing is a hot topic because it has, is, and…

What 3 Social Media Marketing Tactics Are Worth Your Time?

  I recently published What Social Media Tactics Are Most Effective? The article lists 59 social media tactics I dug up from top ranking posts on the subject. It was no picnic chopping the list in half when I decided to create an infographic, 30 Effective Social Media Tactics.  Shortly after I created the post and infographic,…

Digital Marketing Basics: Simplified and Comprehensive

Marketing works differently now. Push is out. Pull is in. You have to think inbound. Traditional “outbound” marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we’re not afraid to use it. The customer is in control. The communications process begins if and…

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