Let’s jump right into some of the reasons digital marketing is such a force: You can measure nearly every tactic you try in one way or another. Essentially, you know what is and isn’t working. There’s a DIY approach for nearly every tactic, too. Budget need not be an issue. It’s easy to start small…
Is your content seen by the audience you covet? An insane amount of content is published on the web each day. Few companies achieve the reach they seek with the standard one-two punch of organic search and social media. In social, it’s hard and getting harder to create the perception of “signal” in a sea…
The benefits of content marketing can be enormous. However, all too often, new entrants make the mistake of considering content marketing some form of free advertising. Then they discover the error of their ways. (1) It’s not advertising and (2) it’s not free. Let’s put these myths to bed. You see, publishing a blog, creating…
In recent years I’ve discovered a fair amount of pushback from brands regarding how they value social sharing, an obvious form of word of mouth. Inexplicably, the idea of content sharing gets a ho-hum reaction. I gather responses such as: Social media takes too much time. My response: Yes, social media takes time. Everything takes…
I’m going to assume you care about social media. Even if you haven’t yet mastered it, you care about its immense potential as a means to connect with prospects, customers, partners, and potential employees. So you school yourself on the do’s and don’ts of social media marketing. In doing so, there’s no doubt you’ve…
The word “engagement” gets thrown around a lot in social media, but few brands actually know how to achieve it. Brands might pursue the low-effort game of tweeting, ‘gramming, feeding Facebook, and Linkedin-ing updates about products, services, and educational content, but see little engagement. Engagement just isn’t easy to produce. You have to be,…
In this edition of Content Matters, Barry and Andy pour forth every tip they can come up with for leveraging LinkedIn in a span of less than 30 minutes.
Clients, marketing service providers, I need to talk to you both. First, clients, marketing directors and such, a word with you please… An immense population of marketers (or those that pretend to be) are peddling falsities. A little lie detection may prevent you from parting with dollars you’ll later want back. And now, marketers…
When I repost an article I read elsewhere, which I rarely do, it means I found it important and insightful. This is one of those occasions. Check out this amazing piece highlighting five undeniable social media marketing trends, from Marcus Andrews of HubSpot… The Future of Social Media Is Here: These Are the Trends…
Advertising’s not quite dead, but it seldom pays off like it did in decades past. In fact, it tends to turn off the new app-happy generation. Suffice to say if you aim to claim the attention and admiration of the smartphone clan, it’s smarter—and more lucrative—to try different approaches. Obviously, content marketing is the approach…