It’s back from the dead. Actually, it’s still dead. Huh? What I’m trying to say is I have a new infographic for you. I’ve taken the “Eulogy for a Blog” post I originally wrote for Copyblogger (and republished here) and teamed with my friends at ClearVoice to create this haunting infographic. Enjoy. [BTW, if blogging…
Writing leads is a bitch. But I just wrote a great one. How do I know? You read the second sentence. And now you’re on the fifth. I’m on a roll. You’re into sentence number seven and I love you for it. The objective of the first sentence (often called the lead, or…
I failed. Big fat F. But I’m giving myself a redo. I’m the teacher. I get to make that call. Actually, for growing my business as a content marketing consultant, I’ll give myself a passing grade. It’s going well, but new (and tough) tests keep coming. I don’t ace ‘em all. I have a…
Now here’s a chap who knows how to create content and repurpose it wisely. Meet Mark Masters of the ID Group in the U.K. His idea was quite simple: interview an extensive series of marketing leaders. I’m sure it took a ton of work, but he made it happen. I was thrilled to be…
Lessons from (and confessions of) a former content farmer. This is a guest post from Erik Devaney of HubSpot, aka @BardOfBoston, pictured above 😉 Ever stumble across a poorly written, vaguely comprehensible article with a title like, “How to Cook Atlantic Pygmy Octopus on a Weber Grill” or “The Best Types of Blue Flowers for…
Let’s talk about you. You’re a brand. Do you know how to develop your personal brand? As an online marketing consultant and writer, I found myself answering a ton of questions about building and developing a personal brand. So I did a lot of reading on the subject as well as reflecting on many…
You’ll want to check these blogs, authors, resources—all top notch. My Google Alerts alerted me to a resource list for online marketers produced on ExploreB2B by Dr. Susanna Gebauer, an internet marketing and energy regulations expert (fun combo, no?) hailing from Germany. I’m flattered the list included yours truly. It’s a strong line-up of marketers…
Inbound marketing focuses on the power of pull. You do everything possible to anticipate the needs and wants of your buyers. You then invest heavily in different messages and media to get clicks, appear on whichever rectangular piece of glass flickers before the prospect, and command their undivided attention for a spell. And you usually fail. We…
My friends, would you please welcome to The Point, a friend, amazing writer, and the 8th wonder of the web… Henneke Duistermaat of Enchanting Marketing. Is your online marketing going swimmingly? Do you know exactly what to do to grow your business further? Or do you sometimes despair when you think about all the opportunities…
Face it content marketers, it gets harder every day to get noticed. Everyone is strumming away at this content marketing thing, but a sea of sameness prevails. Very few have truly unique tunes, so it gets perpetually harder to get people to … well … tune in. Allow me to take you back in time…