Blogging

SEO Blog Post Checklist: 21 Ways to Crank How You Rank

This “SEO blog post checklist” gives you: 21 tips, organized in three lists, to cover: 5 ways to optimize a blog post for SEO 10 tactics to help engage readers and realize greater success with social media 6 elements that will embellish your blog posts and inspire readers to spend more time on your site By applying…

125 Quick Tips to Sharpen Your Copywriting Skills

    I’ve been sharpening my copywriting skills as a pro for nearly 30 years. How’s it done? Much like any art, or any craft, perpetual improvement calls for: Studying how the best do what they do Practicing Developing your own style and work habits I’m going to share with you many of the lessons…

Blog Trends: Writing Time, Post Length & Publishing Frequency [Infographic]

    Are bloggers spending more time writing? Do they write longer or shorter posts? Has publishing frequency changed for the typical blogger? In an effort to identify the business blog trends of 2015, my friends at Orbit Media asked 1074 bloggers 11 questions. They concluded the business of blogging is changing. Some things are consistent from the prior year, but…

Content Reach: 25 Tactics for Effective Content Promotion

  Content reach… Grr. Ugh. Sh*t. It’s become a bit of a problem, hasn’t it? Your recent masterpiece is the most helpful content you’ve ever published. You know it. But no one else does. Why? It’s found no audience—or no audience has found it. This is the dirge of millions of content marketers around the…

Does a Marketing Content Hub Make Sense for Your Brand?

Feeling like toast? Content marketing burns you out. You see it every day. Thousands of companies join the content marketing parade while thousands more bail. Why? They don’t have the resources to stay the course. Like most, they understood if they consistently published the valuable content readers actually want to read, watch, listen to and look…

What 3 Social Media Marketing Tactics Are Worth Your Time?

  I recently published What Social Media Tactics Are Most Effective? The article lists 59 social media tactics I dug up from top ranking posts on the subject. It was no picnic chopping the list in half when I decided to create an infographic, 30 Effective Social Media Tactics.  Shortly after I created the post and infographic,…

Digital Marketing Basics: Simplified and Comprehensive

Marketing works differently now. Push is out. Pull is in. You have to think inbound. Traditional “outbound” marketing tactics that dominated the pre-Google world are now alarmingly ineffective. We all have the power to filter out advertising and we’re not afraid to use it. The customer is in control. The communications process begins if and…

How to Take Advantage of the Web’s Two Most Important Words

  Two words: how to. Simple. Effective. Foolproof. Timeless. “How to” are the two most important words on the web. Experienced writers know it. Now you do too. Should every headline begin with “how to?” No. That’d be boring as the Celine Dion catalog. Should every business blog include how-to articles? Yes. Some blogs use…

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