Blogging

100 Ways Your Company Loses to Better Online Marketers

It’s a jungle out there. Online marketing has become a wild animal. But you don’t have to be a gorilla to dominate. Nor do you have to go ape and do absolutely everything. However, you do indeed need to understand what’s working for the leaders of the pack. I thought I’d survey the landscape and give…

Personal Branding Strategy: Make Guest Blogging Pay

  You rarely hear stories of people who get involved in social media and content marketing—and boom—their personal brand takes off. It may be the dream, but it’s seldom the reality. I wonder… Are you taking guest blogging seriously? I’m going to shed some light on someone who made guest blogging a high priority and…

Headline Advice to Confuse You and Kill All Creative Impulses

What do I know about writing headlines? Yesterday I was asked to lead a headline writing session at a major marketing conference. I accepted. I’ve done it many times before and enjoy it. An infographic I created about headlines (presented below) is one of my most popular pieces of content. I’ve written several posts featuring…

Content Amplification Strategies to Reach a Larger Audience

  You’ve spoken. Loudly. Cleary. But your voice echoes off the wall. It’s not what you were hoping to hear. You’re sure you had something of value to say. In fact, your recent masterpiece is the most helpful content you’ve ever put out. But it’s found no audience—or no audience has found it. You, like…

How to Land Meaningful Guest Blogging Opportunities

Make no mistake. The benefits of guest blogging are immense. It will boost your business. Despite the highly misunderstood announcement from Google’s Matt Cutts in 2014, guest blogging remains an ace tactic of effective content marketers in nearly every niche. The great ones are committed to guest blogging. Ann Smarty, in a guest post on Social Media…

Content Marketers, Go Deep or Go Away

An Interview with Deana Goldasich (Plus… The Mighty “Mad Dash,” My Favorite Post of 2014) My favorite post of 2014 was written by my friend Deana Goldasich (@goldasich), CEO of WellPlannedWeb, specialists in content solutions exclusively for thought leaders. Actually, Deana and I were just pen pals. We had met a few years back at Content Marketing World. Our…

Top Content and Lessons Learned in 2014

  I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too. I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the…

What Makes a Person Influential?

Influence fascinates me. What about you? If you read my blog, you may have picked up on the fact that I’ve been reading, learning and writing about many topics related to influence: personal branding and influence marketing, the power of expertise, authority and thought leadership. I read (and saved) an extremely popular Forbes post by…