In this (longer than usual) episode, Barry and Andy conduct a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.

Highlights from the episode include:

• How to make sure you don’t “blacklist” your website from search and how to check to what your site’s index looks like
• How to make sure you’re optimizing your page for keyphrases/keywords that people actually search for
• Keyword no-no’s including stuffing and “sprinkling”
• The smart approach to applying title tags (IMPORTANT!)
• Why “optimization” is not a one-time action
• How to click a box in your analytics to make them more accurate
• Why you need to consider search and buyer intent
• A brief overview of what “symantic search” means and why it matters so much
• What’s a meta description? Why does it matter?
• How to spot “SEO BS” (Shady companies that make false promise)

In the cheese & mousetrap segment:

• Barry talks about how to optimize your titles to rank for multiple terms
• Andy explains there are three kinds of searches and why it’s critical to understand the difference to increase conversion

Resources mentioned in this episode:

• The Biggest SEO Mistakes: 6 Search Engine Disasters to Avoid – Orbit Media blog
• How to Get your Blog Post on the Tirst Page of Google – Video interview and blog post featuring Andy’s advice – Feldman Creative blog
• Free (and Amazing) Tool: Keywords Everywhere

Coming in the show’s next episode:
Blogger research results from 2017 (Orbit Media’s annual report)