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How to Make Your Analytics Matter [Content Matters Podcast 05]

Barry Feldman: January 31, 2016 | Marketing strategy, Podcasts: Content Matters | Comments
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Content Matters 5 - analytics

Reports don’t affect don’t affect your marketing. Actions do.

You can search far and wide, but you’re unlikely to find a marketer who’s more plugged into the power of web analytics than my podcasting partner, Andy Crestodina.

At marketing conferences across the country, Andy’s sessions on understanding and applying your web analytics to optimize the performance of your website and content are always packed. Everyone in the audience gains amazing clarity on this critical topic. They leave ready to turn the numbers into meaningful actions to increase conversion.

In the next 22 minutes you’ll gather many of Andy’s best tips and get schooled in web analytics.

Andy and Barry discuss:

  • How analytics are the scoreboard of the content marketing game
  • The two main things most people miss with analytics
  • How to measure what matters
  • How to use analytics to prioritize your social media activity
  • The most important reports for getting started
  • How to hack analytics exactly like the pros

Andy explains the AABCs of Google Analytics: 

  • Audience
  • Acquisition
  • Behavior
  • Conversion

In the cheese and mousetraps segment…

  • Barry explains how to use other company’s analytics
  • Andy guides you through some simple tactics for improving the quality and integrity of your data

Measure the results

Next on Content Matters: guest blogging

Join us as we record the program on Blab. Subscribe via iTunes. Enjoying the program? Leave a review please.

 

 

 

 

 

Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman

@feldmancreative

Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
25 experts on #SocialMedia Marketing Tactics Worth Your Time @FeldmanCreative https://t.co/jxxcUksn68 https://t.co/Q8UDwOE99c - 1 year ago
Barry Feldman
Barry Feldman