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Will Your Content Make a Difference? [Content Matters Podcast 01]

Barry Feldman: December 7, 2015 | Podcasts: Content Matters | Comments
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content make a difference

“Your website is your mousetrap. Your content is the cheese.”

A few years ago, I gave a post I wrote for Content Marketing Institute the title above. The title had magic power. It spoke to someone, someone special, one of the smartest minds in all of digital marketing, Andy Crestodina. Those two sentences somehow connected Andy and I.

Andy’s the co-founder of Orbit Media Studios, author of Content Chemistry—and a lot more. He’s become a mentor, a contributor to my new book, a great friend, and the co-host of this, our new podcast.

Introducing Content Matters

The Content Matters Podcast won’t be the interview style podcast you’ve come to expect from marketers. 

Each episode will:

  • Focus on one subject that matters to content marketers and give you actionable ideas to help build your business
  • Feature Andy and Barry
  • Include 2 power tips about content and website conversion (your cheese and mousetrap)
  • Be recorded live on Blab, so you can listen live, chat, ask questions, join the conversation, watch the playback, share and embed the sessions
  • Fit in the 22-minute or so timeframe of the average commute
  • Be available via iTunes, Stitcher, Spreaker, SoundCloud, YouTube and most podcast players

Here’s Episode #1:
Will Your Content Make a Difference?

Listen to this episode to hear Andy and Barry discuss:

  • What makes content meaningful?
  • How does any specific piece of content rise above the noise and make a difference?
  • The difference between good and great content
  • The website tool that tells you what people want from your content
  • 4 ways to discover your audience’s burning questions
  • 3 metrics that will tell you if your content is hitting the spot
  • Is it wrong to believe all your content must attach to things you sell?
  • How to uncover if your content mattered
  • The content goldmine you’re sitting on, but don’t realize
  • The number one skill for all marketers
  • How sometimes the key to great content is served to you on a silver platter
  • How to get the voice of your customer onto your website

Andy quote

Did you like the show? Share the tweets that follow and please write a review on iTunes.

In the next episode we’ll discuss headline matters.





Barry Feldman
Barry Feldman, founder of Feldman Creative, is a prolific writer with 25 years of experience bringing his clients' online presence to the next level through copywriting and content marketing creation and consulting. He writes and educates clients on online marketing on The Point and on many other sites across the web. Connect with Barry on Google+.
Barry Feldman


Focused on effective online marketing #content marketing consultant #copywriter #creative director #social media advisor #rock n' roller
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Barry Feldman
Barry Feldman
  • Mia Sherwood Landau

    Really enjoyed the new podcast! Your perspectives are refreshing and it makes me feel like I’m getting timely, useful information I can use for myself and for my clients. Thanks, guys!

  • Alan Steinborn

    Great beginning! Pathological empathy and simply your site! My two takeaways! THANKS!

    • Barry Feldman

      Cool. Stay empathetic. Careful with the pathological thing 😉

  • Andrew

    As always awesome content. Happy New Year!