08
Nov
Maybe You’re Not Wasting Enough Time with Social Media.
This is an opinion piece based on important social media research from Vertical Response. I felt compelled to chime in and enjoyed it. I’d like to hear your opinion too.
07
Nov
Content Worthy of the Country’s Highest Office
In this edition of Content Marketing Minds, NetBase’s Lisa Joy Rosner tells you all about the 2012 Election Mood Meter, a very cool social media thingamajig.
16
Oct
Pop Stars are Sucking the Blood out of Twitter
This is a list of ten very good reasons to use Twitter for marketing and satisfying the important needs of your business.
04
Oct
Do You Have the Skills to Cut It in Content Marketing?
In the content marketing realm, you create treasure or trash. Here, I offer thoughts on what it takes to create the best content.
29
Sep
Free Webinar: The Value of Content on Today’s Web
Let’s talk on Tuesday. I’m excited to announce I’ll be joining a small panel of content marketing experts for a fun, informative, and interactive webinar this coming Tuesday, October 2. The webinar is free and open to all. Register here, now. Here’s a preview of some of the things we’ll be talking about. My 2-cents…
10
Sep
Powerful Ideas to Power Your Content Marketing
If you want to grow, your marketing plan should be based on content where you deliver useful content by answering the questions your prospects and customers ask.
29
Aug
Nine Ways Marketers Make Magnetic Content
Tips for keeping your content relevant, interesting, and engaging so that readers come to know you as a resource and keep returning to devour more information.
10
Aug
SlideShare Means Business: 15 Reasons Why
SlideShare helps professionals discover people through content, and content through people. Here’s a list of reasons why SlideShare means business.
09
Jul
Social Media: Getting It Requires Getting Into It
Like so many other endeavors, what you get out of social media traces directly to what you put into it.
23
Jun
The Article About Something Too Powerful for Words
The age of the marketer’s monologue is dead and gone. Are you making a dialogue to happen? Let’s look at the many reasons why you must give your customers a voice.