social media

Click to Convert: Why People Do and Don’t Click Your Links

In online marketing, clicks are a currency. We bank on making it happen and we’re busted when it doesn’t. This thing many call the sales funnel or buying cycle is often largely a series of pick, point and click decisions. It stands to reason, becoming a more effective online marketer calls for getting our heads…

Podcast: Social Media – Worthless as the Telephone?

In this episode of our new podcast program, “The Point – In Your Ear,” we pay a visit to the “Theater of the Absurd” for a comedy sketch—a parody. The dialogue means to speak to how commonly executives dismiss social media marketing. Hear all episodes of “The Point – In Your Ear” podcasts here. You…

Marketing Experts Present the Content Marketing Hall of Shame

  Shame on me. Why am I so hell-bent on writing about the mistakes marketers make? Good question. Why do teachers mark-up essays with red pens? Why do they give exams? Why do athletes review the “film” of their performances? Why do speakers practice their delivery by videotaping themselves? Why do the best of the best…

3 Simple Keys to an Effective Marketing Strategy

If you’re looking for the ultimate definition of effective marketing strategy, you need not look any further than the phrase’s three words. Effective. Marketing. Strategy. We’ll look at each. And I’ll fire a series of questions at you in an effort to help you uncover some gaps in the planning process that are so crucial…

The Most Effective Online Marketers Focus On One Thing

You devour online marketing lessons. You feast on articles, reports, books, and eBooks. Perhaps it’s so important to you, you spend some of your precious time attending webinars and conferences and you can’t help but join the conversation on blogs and via social media. Good for you. There’s a ton of information to take in,…

When to Shut Your Social Trap

Stop the press. I had a different idea for the blog here at The Point this week. But then I read, “Be helpful, be kind, or be quiet,” by a friend from Raven Tools, Courtney Seiter. Her article was recognized and shared, but not nearly enough, in my opinion. So with a great big shout out…

Is Social Media as Worthless as the Telephone?

  Welcome to the Theater of the Absurd. Today we present “Is Social Media as Worthless as the Telephone?” Playwright Barry Feldman explained the inspiration for his one-act play came from having read 7,777 articles about how C-level executives don’t recognize the value of social media and seldom endorse its use. The scene takes place…

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