social media

Where are you with mobile marketing?

All signs point to m-commerce. It’s always fascinating to see the next big thing blossom and keep abreast of the buzz. Of course, you can’t do such a thing if you don’t know what “that thing” is. In marketing, it’s mobile marketing. I subscribe to a ton of news feeds. Sure, the secrets of social…

Do you have your eyes on the ball?

I feel like a coach. I guess I actually am. I say this because I’m providing consulting for a number of companies now, big and small, mostly small, even agencies, and find myself constantly reminding my clients the same fundamental piece of advice. But we’re not playing ball. We’re playing marketing communications. So, let me…

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