social media marketing

How to Move Readers to Share Stories [71.4]

I spent some serious time messing with the headline above. It’s a good one, but I’ve done better. Keep reading and you’ll understand. First, know this: I want a lot of people to read this blog post. Bloggers generally attach great value to the number of viewers a post earns. And a proven strategy for increasing the…

Top Content and Lessons Learned in 2014

  I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too. I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the…

The Absolute Beginner’s Guide to Social Media Marketing

Just four years ago, I felt like you do. Social media was another language. Foreign. Frightening. Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say? Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now….

Influencer Marketing Ideas from Influential Marketers – INFOGRAPHIC

    Influencer Marketing is… An approach to marketing and public relations where you target the people your prospects turn to for information. (According to OpenView in “The Ultimate Guide to Influencer Marketing”) The process of identifying, researching, engaging and supporting the people who create the conversations impacting your brand, products or services. (According to Traackr in…

26 Helpful Emails I Get, Open and Read (and You Should Too)

Earlier this year, Google announced it’d be pulling the plug on Google Reader, their RSS app, and then did. Feed fanatics the world over were pissed. Not me. I said, “Nice to know you.” Yes, I used the thing. When I found a blog I dug, I subscribed to the feed. Then I found it…

Research Reveals Digital Marketers are Sleep Deprived & Unconfident

76% of marketers say marketing has changed more in the past two years than the past 50 years prior. They say they’re confused, lost, unsure, ineffective or some variation there of. When reading the research, from Adobe—which is colored by a large chunks of editorial—one might gather marketers don’t know what they’re doing. If that’s not…

The Online Marketing Pop Quiz [PODCAST]

Pencils out. It’s pop quiz time … What should you focus on to make your online marketing more effective? Content Social networking Search Analytics All of the above None of the above This is a tough one. The answer is revealed in this 9-minute podcast. Hear all episodes of “The Point – In Your Ear”…

Podcast: Social Media – Worthless as the Telephone?

In this episode of our new podcast program, “The Point – In Your Ear,” we pay a visit to the “Theater of the Absurd” for a comedy sketch—a parody. The dialogue means to speak to how commonly executives dismiss social media marketing. Hear all episodes of “The Point – In Your Ear” podcasts here. You…