Have you read the “2015 Social Media Marketing Industry Report?” Each year, Michael Stelzner of Social Media Examiner delivers the report, which includes data summaries of their massive survey along with his insights. First up in the latest edition is the “Top 5 social media questions marketers want answered.” Question #1: What social tactics are…
Come. Sit. Stay. You’re going to enjoy this one. I’m a contributor to the blog at ClearVoice and among the features I write there is a series called “Branding Ovation,” where articles applaud some of the best content marketers and showcase their work. This post is about Earth Rated, their user generated content, and the many cool…
I’ll be damned. It’s Halloween time. You know what that means? The year’s final two months are staring us in the face now. As bloggers we’ll have no choice but to write holiday themed stuff, “best of” and “worst of” the year posts, and of course, predictions for next year. Then comes January and we’re…
Is marketing the same thing as advertising? Marketing expert Michael Brenner (SAP, Business2Community, B2B Marketing Insider) just published a great eBook titled, “The B2B Marketing Insider’s Future of Marketing Series.” In its introduction, Michael writes, “Most people think marketing is the same thing as advertising.” Do you? Michael writes… “To me, it has always been…
The ability to recognize and be recognized is probably the most prominent driver of social networks and online marketing tactics. Learn more about the most powerful application of social media.
Adobe’s “The State of Online Advertising” research paper (created by research firm Edelman Berland) tags online advertising as bullshit and makes a case for why content marketing is more effective.
This is an opinion piece based on important social media research from Vertical Response. I felt compelled to chime in and enjoyed it. I’d like to hear your opinion too.
Introducing Persuasion Pointers—ideas for sharpening your persuasion skills to make your online marketing more effective.
The good news is anyone can publish and the bad news is they do. Junk abounds. If you’re marketing something, here’s how to make social media a worthwhile endeavor.
Like so many other endeavors, what you get out of social media traces directly to what you put into it.