Much has been written about creating lead magnets. This is not the case for promoting lead magnets. In my post, What is a Lead Magnet?, I offer a definition of the phrase, explain the purpose, offer advice for creating them and detail ten types that have proven effective for helping digital marketers build their…
“Email marketers gain a durable advantage.” In the opening seconds of the new episode of Content Matters Andy delivers an emphatic little sermon on why email marketing is “sacred.” Still, while some content marketers subscribe to the power of email marketing, far too many overlook it. See, unlike your other so-called tribes, you OWN your email…
You work your tuchus off to get the email addresses of your website visitors. What do you do with them? You should send them email. Thank you email? Maybe. Email newsletters? Probably. Special offers? Good idea. An autoresponder email series designed to convert? You bet your ass (“tuchus” translated from Yiddish to modern English)….
I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too. I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the…
Want to get a better grasp of effective email marketing strategy? Meet one of the foremost experts in the email business. Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and…
Check me out. A new client told me he hates pop-up opt-in boxes on websites. As website tactics go, this one seems to be high on people’s hate list. Know what I said? I said, “It doesn’t matter if you hate them. We’re going to do what works.” Now if you know me, you know…
The ace in online marketing is email. If you’re not playing this card, your chips are bound to land in your competitor’s stack. In other words, you’ll lose. I find this little poker lesson falling on deaf ears all too often. I don’t get it. Why must I constantly plead with clients to do email…
I was recently interviewed by Adam Franklin of Blue Wire Media. It was a great conversation where I shared some of my experiences with landing guest posts on authority sites, calls to action and email marketing. Taking advantage of guest #blogging opportunities. @feldmancreative interviewed by @BlueWire_Media Click To Tweet
Earlier this year, Google announced it’d be pulling the plug on Google Reader, their RSS app, and then did. Feed fanatics the world over were pissed. Not me. I said, “Nice to know you.” Yes, I used the thing. When I found a blog I dug, I subscribed to the feed. Then I found it…
While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begins, more often than not, you’ll hear: • Identify your…