CRO

What’s the Difference Between a Landing Page and Homepage? (Featuring 11 Conversion Tips for Landing Pages)

“Landing page” and “homepage” don’t mean the same thing. Though many visitors to your website are bound to first land on your homepage, in the marketer’s lexicon, the two terms are not synonymous. They have different objectives. I’ll begin with a fundamental idea that sets them apart. The primary objective of a homepage is to…

Conversion Course: Learn How to Write Profitable Websites

Presenting the Copywriting for Conversion course Lessons to Help You Reduce Bounce Rate and Create a More Profitable Website You invest time and money to get people to your website. Your sales suffer when they leave (aka bounce) without clicking and sticking around. Why do new visitors to your website bounce? They get confused They…

Is Your Homepage Doing Its Job? [Content Matters Podcast Episode 10]

  Is your digital marketing in distress? It’s time to revisit your homepage design. “Your homepage fills a lot of shoes,” says veteran website development professional Andy Crestodina. What are they? In this episode of the Content Matters Podcast, Andy and Barry go through your home page left to right, top to bottom, and desktop…

The Fast & Simple Way to Increase Your Conversion Rate [Infographic]

  Want to increase conversion? Duh. Want a tedious and complex lesson on CRO (conversion rate optimization) or would you prefer to know the most simple little conversion secret in the digiverse? Sheeshe, Barry, you ask some silly questions (he writes in a strange third person voice shift). Okay, my friend, let’s stroll down Uncomplicated Avenue…