The volume of infographics goes up more than 1% each day. I must confess: I never saw the attraction. It’s not like I didn’t realize infographics had become raging hot. I just didn’t get what the big deal was. I mean, you take a subject worthy of content creation, sprinkle in some icons, graphs…
Pencils out. It’s pop quiz time … What should you focus on to make your online marketing more effective? Content Social networking Search Analytics All of the above None of the above This is a tough one. The answer is revealed in this 9-minute podcast. Hear all episodes of “The Point – In Your Ear”…
A couple of months ago, Joe Pulizzi published an epic post, “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” Required reading in my book, er, feed. The lengthy show and tell style post featured a long roster of real-world examples of brands delivering on the promise of content marketing by becoming publishers of…
Is marketing the same thing as advertising? Marketing expert Michael Brenner (SAP, Business2Community, B2B Marketing Insider) just published a great eBook titled, “The B2B Marketing Insider’s Future of Marketing Series.” In its introduction, Michael writes, “Most people think marketing is the same thing as advertising.” Do you? Michael writes… “To me, it has always been…
“The Point – In Your Ear” is back sneering at crappy content like the king of rock and roll. In this wild tale, you’ll hear about a street corner advertising rock star, the ho-hum state of online content, the point of view of advertising legend Tom McElligot, how content is too much like merlot, and…
While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begins, more often than not, you’ll hear: • Identify your…
This is a fun (and slightly gross) episode of “The Point – In Your Ear,” explaining how to create the content that becomes the effective bait you need to attract visitors to your website. Hear all episodes of “The Point – In Your Ear” podcasts here. You can also subscribe to our podcasts at: Spreaker.com or iTunes…
In this episode of our new podcast program, “The Point – In Your Ear,” I share an article I wrote for Convince and Convert. Here are three reasons you shouldn’t do content marketing. Hear all episodes of “The Point – In Your Ear” podcasts here. You can also subscribe to our podcasts at: Spreaker.com or iTunes (Note:…
Shame on me. Why am I so hell-bent on writing about the mistakes marketers make? Good question. Why do teachers mark-up essays with red pens? Why do they give exams? Why do athletes review the “film” of their performances? Why do speakers practice their delivery by videotaping themselves? Why do the best of the best…
HubSpot wrote the book on Inbound Marketing in 2010, literally. It’s 215 pages of awesome insights. You need to read it. Recently, they published their annual inbound marketing report. It’s 175 pages. You don’t need to read it. I know you’re not going to read a report that long. Read this article instead. I’ll give you the skinny, literally. Inbound…