content marketing

Most Marketing is a Bunch of BS

Adobe’s “The State of Online Advertising” research paper (created by research firm Edelman Berland) tags online advertising as bullshit and makes a case for why content marketing is more effective.

Free Webinar: The Value of Content on Today’s Web

Let’s talk on Tuesday. I’m excited to announce I’ll be joining a small panel of content marketing experts for a fun, informative, and interactive webinar this coming Tuesday, October 2. The webinar is free and open to all. Register here, now. Here’s a preview of some of the things we’ll be talking about. My 2-cents…

How Do You Continue to Generate Useful Content?

By actively listening (observing) the interactions taking place, you gain the insights needed to create relevant content and spark conversation. Your goal is to engage the audience, join the conversation, and ultimately, earn a larger media footprint and join the ranks of industry influencer.