I believe the most common content marketing question I field is: Barry, how do I make exciting content about (insert dull product category here)? On one hand, it’s a good question in that the marketer asking it knows dull content is deadly. But it’s a bad question too. Why? Because it’s the wrong question. The…
Noooooo! Not another year-end listicle of greatest hits. Wake me when it’s over. But wait. It’s not quite that simple. Oh sure, one reason I’ve created it is I believe there is a ton of value in these articles and if you missed any, I’m hoping my resurrection of them will help you learn…
I get this question a lot. In my blogging bible it says, “Thou shall answer your customers’ questions in your blog posts.” I’m going to give it a try with the hope that some of the way I do things might help you produce more content, if that’s one of your goals. But let’s be…
I must have been in my mid to late 30s when one Thanksgiving afternoon my sister-in-law, Teresa, asked “Where is the cranberry sauce?” I explained cranberry sauce is a weird and unnecessary thing to put on turkey. Teresa, who somehow got the nickname “Bird,” wasn’t having any of that. She insisted we bike around…
“I can’t write.” It’s the resignation declaration of the self-defeated. It’s also a fat slice of baloney. You won’t write? You don’t want to write? I’m willing to buy these statements. But “can’t?” Sorry friend, you can. You’ve been writing your whole life. You write now. You write emails, greeting cards, shopping lists, meeting…
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The B2B Content Marketing 2014 Benchmarks, Budgets and Trends report from Content Marketing Institute and Marketing Profs has been published and it’s packed with data. In the report’s overview page, CMI’s Joe Pulizzi and MarketingProfs’ Ann Handley write: Even though we’ve made great strides, the industry is clearly still in the early adoption phase. However,…
“What Is The Future For Content Marketing? 9 Experts Weigh In This article, by Arnie Kuenn of Vertical Measures, was published by MarketingLand. It’ll serve you well to check out what these experts have to say. With 27,000 pieces of content being shared each day, it’s obvious that content marketing has become a mainstream strategy for both…
I’ve been talking quite a bit lately with some marketing leaders about an interesting subject: social media engagement and sharing. So when I came across MarketingProfs’ data-intensive post about on the subject, “Why People Share on Social Media,” I was very interested. I must say though, the findings of the study presented really were not…
I’d nominate CMO Council’s “Better Lead Yield in the Content Marketing Field” for the clunkiest white paper title of the year, but it’s also an informative wake-up call. The paper reports findings from a survey of 400 B2B “content seekers” to identify what is and isn’t working in today’s new media noisefest. But should you…