Failure is an option. In content marketing, the fails outnumber the successes 2:1. I’ll assume you want to be on the right side of this ratio. But recent history suggests it’s more likely you’ll go left and meet the fate of the majority. There are a number of reasons content marketers fail. If you want…
Marcus Sheridan, The Sales Lion, always calls me “brother.” Though I’m way older than him, I see him more as a “father” than a sibling. You see, it was just four years ago when I read “Inbound Marketing” by the founders of HubSpot. I thought, “I get it. This is how marketing works now.” Then…
I was on vacation in Vancouver with my family last week. We went to the famous public market on Granville Island. There’s a lot to see and do there. The market seems to offer every flavor of everything. I would have enjoyed it more if my sinuses were not a stuffed-up mess. When I…
Content marketing has peaked. Look at the Google Trends timeline below, which shows relative search activity. September 2011 marked the beginning of a steep incline in interest. The buzz kicked into high gear in 2013, inched up in 2014, and hit a new ceiling this month. You can guess what’s to come. Content marketing interest…
Hello ! @ # $ % ^ & * I was staring at my keyboard when I got the idea for this post. And there they were, right in front of my eyes and at my fingertips: eight keys to content marketing. Take a look at your keyboard. Look at the number keys,…
Come. Sit. Stay. You’re going to enjoy this one. I’m a contributor to the blog at ClearVoice and among the features I write there is a series called “Branding Ovation,” where articles applaud some of the best content marketers and showcase their work. This post is about Earth Rated, their user generated content, and the many cool…
Having a guitar doesn’t make you a guitarist. Owning exercise equipment doesn’t make you fit. And the same goes for content marketing. You may have a vision for achieving content marketing success. You may have the tools. You may even have the best teacher or trainer. Do you have the drive? Easy is a four-letter…
An Interview with Deana Goldasich (Plus… The Mighty “Mad Dash,” My Favorite Post of 2014) My favorite post of 2014 was written by my friend Deana Goldasich (@goldasich), CEO of WellPlannedWeb, specialists in content solutions exclusively for thought leaders. Actually, Deana and I were just pen pals. We had met a few years back at Content Marketing World. Our…
I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too. I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the…
Do you feel a little out of place in content marketing? My family and I went away with friends Labor Day weekend. We stayed at a remote lake house overlooking Lake Englebright in Nevada County, California. Each day, as we traversed the dirt road from the house to the boat launch, we’d marvel at the…