Want to pick-up some marketing tactics and tips from a battle-tested pro? Pekka Koskinen is a serial software entrepreneur in B2B SaaS space who calls Helsinki, Finland home. His latest venture, Leadfeeder, is Pekka’s fourth. Since so many of my clients are forever in search of the most effective tactics for marketing and selling SaaS…
“A bounce is not all bad. I would not recommend freaking out over your bounce rate.” What does bounce rate mean? A search for its definition reveals: So… your visitor didn’t click a thing. They experienced one page of your site. That sounds bad. Is it? Andy explains many of the web’s top sites have high bounce…
Do You Have a Handle On Your Content Marketing KPIs? Content marketing is an enigma. When it comes to doing it, almost every company on the web is clued-in. But when it comes to measuring it, most are clueless—and the majority is willing to admit it. Let’s unravel this sucker. Research reveals the majority…
I wrote a 40-page eBook covering today’s most effective digital marketing lead generation strategies. It was recently published by Three Deep Marketing, a sizable agency in Minnesota that’s one of the nation’s premier practitioners of data-driven digital marketing. From content marketing to marketing automation and many other tactics, the eBook covers a lot of ground. You…
Some people feast on content analytics. Most don’t. If you’re the latter, this post’s for you. The truth is content analytics doesn’t get its due. When online marketing leaders give us findings from their surveys, the top challenges we face as content marketers always include content creation issues. The inability to measure content effectiveness…
Pencils out. It’s pop quiz time … What should you focus on to make your online marketing more effective? Content Social networking Search Analytics All of the above None of the above This is a tough one. The answer is revealed in this 9-minute podcast. Hear all episodes of “The Point – In Your Ear”…
In this article, I share with you what I believe are the real reasons email marketing achieves open rates up to 3X higher than industry averages.
“The Plan to Grow Your Business with Effective Online Marketing” is a must-read. Learn how to make your website a customer attraction force field, convert and nurture leads and succeed online.