This episode’s funny. Or at least Barry and Andy laughed a lot while recording it.

In this edition of our podcast, we challenge the idea that every piece of content has to be off-the-charts outstanding. Maybe it’s okay for “okay” to do the trick sometimes?

Highlights from the episode include:

• What is medium quality content? Why publish it?
• Content marketers answer their market’s common questions
• Is a low competition environment the right place for mediocre content?
• The multi-author news blog demands speed, not amazement.
• Little bites from a big brain

In the cheese & mousetrap segment:

• Barry offers ideas for taking medium-quality and morphing it into great content
• Andy suggests using the scalpel to make the mediocre stuff brief

Coming in the show’s next episode:
Developing your voice as a writer