In the course of the episode, Andy explains, “Whatever people want to know—that’s what you need to publish.” It might not be immediately obvious to you what your audience wants to know, but after listening to this episode you’ll have a complete bag of tricks for finding the ideal content for your blog and website.
In this episode we talk about:
- Why you shouldn’t avoid popular topics
- The secret to finding the topics that are being shared on social media
- Simple keyword research tools that overflow with ideas
- The sites that make it easy to uncover the questions people ask about your field of expertise
- How to mine your analytics and onsite search for topic ideas
- The many ways to “listen” and learn from your prospects and peers
- How to extract content ideas from books, courses, and Wikipedia
- The answer file that lives in your sent mail
- How events and original research serve you some of the best possible content ideas
What can you learn from these studs?
Listen this episode for a fun tip from the world of traditional publishing.
In the cheese & mousetrap segment:
- Barry explains how to make great content from roundup posts somebody else created.
- Andy suggests you can plug every possible “hole in your bucket” by adding a live chat feature to your website.
On the next episode of Content Matters:
What to put on your homepage