The Road to Recognition

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Social Recognition: A Key to Personal Branding Success

Barry Feldman: March 20, 2017 | Influencer marketing, Personal branding | No Comments »

R is for Recognition

What’s the deal with peer recognition?

One resource I found via search writes, “Providing a platform for employees to recognize each other is a great way to encourage a positive atmosphere while fostering collaboration and teamwork.”

Good stuff, but not exactly about marketing yourself, which is the topic of this post. 

I also found this atop a search on the topic…

Peer-to-peer recognition is the expression of appreciation exchanged between co-workers. Many employee recognition programs give managers the responsibility to recognize employees.

More good stuff, but we’re not going to talk about employee recognition programs either.

Next, I wondered about “social recognition” because it’s a big part of what I actually do want to talk about because it relates to my book. I found this:

“Social recognition points to the status and esteem (feel good factor) that individuals, organizations or sectors receive as a consequence of displaying certain characteristics, reaching certain achievements or engaging in certain activities. It might also extend to material rewards, such as higher incomes.”

Now we’re talking.

R is for Recognizing Others

In our book The Road to Recognition—The A-to-Z Guide to Personal Branding for Accelerating Your Professional Success in The Age of Digital Media, Seth Price and I include a chapter titled, “R is for Recognizing Others.” It goes something like this (edited for context):

Share the spotlight. You won’t achieve your goals on your own. Privately and publicly, recognize the contributions of every person who’s played a part in your brand development. Get to the point >>