Here's your CONTENT MARKETING ROADMAP

You're on a mission to create more effective online marketing programs.

You know how powerful pull can be, but you need more resources to become truly magnetic.

You've come to the right place. I'm a marketing copywriter who's been called on by roughly 1,000 companies. I'm a website copywriter too. Above all, I'm a content marketing strategist and creative director.

Click around the site a bit. Enter your email address so we can keep in touch. Visit our "free pointers" page and help yourself to my new eBook, "The Plan to Grow Your Business with Effective Online Marketing."

And of course, go to the contact page and let me know if you want some guidance along the twisted path that is online marketing.

Feb

12 Word Power Pointers for the Marketing Content Writer

Barry Feldman: February 18, 2017 | Blogging, Writing | 2 Comments »

 

Word Power (1)

If it’s “word power” you’re hoping to achieve, 100 Ways to Improve Your Writing, by the late Gary Provost, is the ultimate manual. It’s the best writing guide I’ve ever read.

If you read my stuff, you know the subject is near and dear to me. If I can give you pointers to improve your writing, you know I will. It’s my job to improve your word power. I can do if for you, with you, or consult you on it.

Provost’s book, published in 1985, includes a chapter titled. “12 Ways to Give your Words Power.” Who doesn’t want that? Here they are:

  1. Use short words
  2. Use dense words
  3. Use familiar words
  4. Use active verbs
  5. Use strong verbs
  6. Use specific nouns
  7. Use the active voice
  8. Say things in a positive way
  9. Be specific
  10. Use statistics
  11. Provide facts
  12. Put emphatic words at the end
    Word Power list

Get to the point >>