The Planner - effective online marketing

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Sep

The Power of Social Recommendations, Word of Mouth Marketing and the Coolest Kid in Kindergarten

social recommendations word of noth

“Eat your beets.”

That’d be mom talking to her son Zack.

Zack doesn’t like what he sees. These round globs are red. Dark red. They appear to be bleeding. His mother says, “You’ll love them. Trust me.” Zack, of course, loves his mom. Trust is another story.

Mom says, “They’re really good for you.” Zack thinks, I most certainly do not care.

Mom says, “I used to love beets when I was your age.” Zack thinks, you’ve played that card one too many times mom and your credibility isn’t real high after sending me to class photos in a paisley bowtie telling me I look handsome.

Mom thinks about calling in dad, but he’s a bit of a pushover when it comes to the eat-your-vegetables exercise. His credibility’s in the tank too thanks to promising Zack all summer long the Cubs would play in the World Series.

This scene concludes with no beet eating whatsoever. Cut.

Now let’s imagine a different scenario. It’s lunchtime at school. Zack’s with his buddy. We’ll call him Jake (since most boys go by this name now).

Jake’s a trustworthy dude. Cool too. His parents let him wear a Ninja Turtles shirt for pictures. His Avengers lunchbox is off-the-charts dope and everything that springs from it has proven to be tasty. Just last week Jake gave Zack his first taste of Reese’s Pieces. Yesterday was birthday cake flavored Oreo cookies. Suffice to say, with Jake as his culinary advisor, Zack can’t go wrong.

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