You're on a mission to create more effective online marketing programs.
You know how powerful pull can be, but you need more resources to become truly magnetic.
You've come to the right place. I'm a marketing copywriter who's been called on by roughly 1,000 companies. I'm a website copywriter too. Above all, I'm a content marketing strategist and creative director.
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The “SEO is dead” parade marches on. Even some search professionals are now writing obits for their old friend.
But search continues to thrive. It continues to drive traffic more than, well, anything. So what gives? For any given search, ten web pages are going to command page one rankings and earn waaaaaay more clicks than the gazillions of pages that follow.
If you’re a content marketer, you’d love to see your next blog post on the first page of Google. How important is it to understand SEO? It’s crucial.
I’ll be straight with you. If you want to play last decade’s lightweight Google games, you’ve come to the wrong place. A pro like Andy Crestodina won’t indulge you.
However, if you want to talk about creating immensely useful content while executing a strategy to rank atop Google SERPs (search engine results pages), you’d want to listen to Andy, if you could. And you can.
Right now. Right here. I present my friend, the content chemist himself, with a full set of answers on how he gets his blog posts on the first page of Google and how you can do the same.
Listen to Andy Crestodina of Orbit Media explain:
• How he puts in the effort—in advance—to create blog posts with a very high chance of landing on the first page of Google.
• Why it’s always more important to appeal to readers than searchbots.
• His formula: traffic x conversions = success.
• The three questions that must be asked and answered:
- Is anyone searching for this phrase?
- Do I have a chance of ranking for the keywords?
- Can I make the best page on the internet for the chosen topic?
• The number one factor for ranking in Google.
• What to do after you publish.
• A better name for “SEO.”
• A more effective approach than keyword density.
• The case of the ambidextrous armadillo.