The Planner - effective online marketing

You're on a mission to create more effective online marketing programs.

You know how powerful pull can be, but you need more resources to become truly magnetic.

You've come to the right place. I'm a marketing copywriter who's been called on by roughly 1,000 companies. I'm a website copywriter too. Above all, I'm a content marketing strategist and creative director.

Click around the site a bit. Enter your email address so we can keep in touch. Visit our "free pointers" page and help yourself to my new eBook, "The Plan to Grow Your Business with Effective Online Marketing."

And of course, go to the contact page and let me know if you want some guidance along the twisted path that is online marketing.

May

Content Marketing Roles: A Guide to Building Your Team

Content Marketing rolesHelp wanted? Let me help you with that.

Sooooo… You know you need to keep nailing your content marketing to increase traffic, leads and sales. And (I hope) you also know success in content marketing is enjoyed only by companies committed to hiring the best talent.

Content development director Michele Linn of Content Marketing Institute recently wrote:

Each year we track the challenges marketers are having with content marketing in our research. This year, one challenge was far more pronounced than it has been: finding trained content marketing professionals. 

Unsurprisingly, I’ve found in addition to a huge demand for hiring talented content marketers, companies are craving advice for how to go about it. As a content marketer and writer (who’s often hired to help market various types of marketing solutions), I’ve also found myself tackling these “help wanted” challenges a lot lately.

I encourage you to gather and read these resources, however, I’m going to roll much of the material up and into this post to help accomplish this mission. Get to the point >>