The Planner - effective online marketing

You're on a mission to create more effective online marketing programs.

You know how powerful pull can be, but you need more resources to become truly magnetic.

You've come to the right place. I'm a marketing copywriter who's been called on by roughly 1,000 companies. I'm a website copywriter too. Above all, I'm a content marketing strategist and creative director.

Click around the site a bit. Enter your email address so we can keep in touch. Visit our "free pointers" page and help yourself to my new eBook, "The Plan to Grow Your Business with Effective Online Marketing."

And of course, go to the contact page and let me know if you want some guidance along the twisted path that is online marketing.

Feb

SEO Bullshit (And How to Avoid Stepping In It)

Barry Feldman: February 28, 2015 | Search/SEO | 7 Comments »

SEO Bullshit

I’m NOT calling SEO bullshit.

I’m not saying you don’t need to understand SEO. You do. And when you do, search will become a leading ingredient in your marketing mix and possibly the largest source of traffic to your website. (Psst… I simplified it for you here.)

I’m not saying you shouldn’t do SEO. If you’re doing content marketing, it comes with the turf. If you persist in knowing little or nothing about SEO, you’re sabotaging your success.

I’m not saying you shouldn’t hire SEO professionals. If you can’t parcel time to do the necessary research, link seeking and ongoing analysis, you should enlist the help of experts. It’s too important to ignore.

I wouldn’t be surprised if you’re still wondering…

Why the harsh title for this post?

I gave this post the title “SEO Bullshit” because we’re all up to our earballs in misinformation about the topic. It’s everywhere. Get to the point >>