The Road to Recognition

You're on a mission to create more effective online marketing programs.

You know how powerful pull can be, but you need more resources to become truly magnetic.

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Aug

B2B SaaS Marketing Strategy: 27 Smart Marketing Tools and Tactics

Barry Feldman: August 20, 2017 | Content marketing, Marketing strategy | 6 Comments »

 

SaaS Marketing Strategy (1)

SaaS companies come and SaaS companies go.

I watch closely. Sometimes from the outside. Sometimes from within.

The death rate of SaaS companies can be discouraging, but on the other hand, the long and growing list of mega-success stories in the software subscription business is downright inspiring. The continued growth of the industry is too…

SaaS Growth

Source: Trends in SaaS for Enterprise IT

The overall SaaS market will reach $164.29 billion by 2022.

Source: Transparency Market Research

So what’s the difference between the movers and shakers of the cloud wars and the dearly departed? Well, I sit (virtually, that is) in their marketing departments, so from my point of view, the answer is the marketing tools they choose and the tactics they use.

Most of my clients are SaaS companies. Most offer B2B platforms. Staying on top of effective B2B SaaS marketing strategy is critical to my business. If you can say the same, this post’s for you. Get to the point >>