The Planner - effective online marketing

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Sep

How to Grade a Blog (Including Yours)

Barry Feldman: September 15, 2014 | Blogging, Content marketing | No Comments »

Blog report card

I failed. Big fat F. But I’m giving myself a redo. I’m the teacher. I get to make that call.

Actually, for growing my business as a content marketing consultant, I’ll give myself a passing grade. It’s going well, but new (and tough) tests keep coming. I don’t ace ‘em all.

I have a new client that’s moving forward fast and furiously putting the pieces in place—new WordPress site, HubSpot, enewsletter, social media, collateral, the works. And they’re making a good size commitment to fueling inbound marketing efforts with a steady stream of content.

To help accelerate my ability to direct a kickass content marketing initiative, my client has given me an assistant. And she’s a go-getter. I can’t even move fast enough to push her because she’s pushing me.

In an effort to help the team blast through some initial planning stages, she created the spreadsheet that ate Cincinnati. I asked her to make one of its many tabs a rundown of competitors’ blogs, or prominent blogs in the field. She did that. It was a long list.

So then I asked her to try to save me some time by checking them out and grading them. (I figure I’ll only dig into the A and B material.) She graded them. I checked out the blogs she gave good grades. They didn’t deserve A’s and B’s. She was enormously generous.

I was thinking she failed me, but realized I’m to blame. I didn’t tell her how to grade the blogs—what criteria to use.

I got busy thinking it through a bit and along the way decided this would call for a simple and decisive blog report card. I think it’ll be helpful to her/us. I’m hoping it’s helpful to you too.

The blog report card criteria

When you peruse this report card, you’re bound to find some of the criteria I’m laying down as subjective. So be it. To keep it simple, the score can be either 1 or 0, so you need to make the call for the subjective ones, like #1…

Get to the point >>