What do I know about writing headlines? Yesterday I was asked to lead a headline writing session at a major marketing conference. I accepted. I’ve done it many times before and enjoy it. An infographic I created about headlines (presented below) is one of my most popular pieces of content. I’ve written several posts featuring…
You’ve spoken. Loudly. Cleary. But your voice echoes off the wall. It’s not what you were hoping to hear. You’re sure you had something of value to say. In fact, your recent masterpiece is the most helpful content you’ve ever put out. But it’s found no audience—or no audience has found it. You, like…
I spent some serious time messing with the headline above. It’s a good one, but I’ve done better. Keep reading and you’ll understand. First, know this: I want a lot of people to read this blog post. Bloggers generally attach great value to the number of viewers a post earns. And a proven strategy for increasing the…
Have yourselfie a merry little Christmas Let your inbox overflow You can do it, let your obsession go Have yourselfie a merry little Christmas Turn your phone off for a day Take a break, let the music of John Lennon play Here were are in the interactive age, crazy digital days never cease Facebook friends, who we don’t even know, post seasons greetings of…
I want to thank you, big time. Interest in The Point, the blog here at Feldman Creative, skyrocketed in 2014. I learned a lot and I’m hoping you did too. I checked the analytics for the top content I published in 2014 and tallied the top topics and posts for page views. I also looked at the…
In this and a few upcoming posts, I’m going to share some favorites from 2014. This year, I was asked to answer questions for a good number of round-up posts. They were all good fun, but I’d have to say this one from Oktopost was my favorite because of its playful angle. “Blast From The Past!…
“Eat your beets.” That’d be mom talking to her son Zack. Zack doesn’t like what he sees. These round globs are red. Dark red. They appear to be bleeding. His mother says, “You’ll love them. Trust me.” Zack, of course, loves his mom. Trust is another story. Mom says, “They’re really good for you.” Zack thinks,…
Want sway? Who doesn’t? We all want to be influential. So our conversations often become about influencer marketing—you know, the fine art of getting big kahunas in your camp. To achieve greater reach and resonance (ooh, fancy marketing words), you try to win over the people who already have it. And it can be amazingly…
Just four years ago, I felt like you do. Social media was another language. Foreign. Frightening. Your insecurities are natural… Will I look lame? Am I too late to the party? Will anyone care what I have to say? Let ‘em go. Relax. Social media is a conversation. You can join any time. Join now….
I wrote this article for MarketingProfs a while back… The world’s greatest social media marketer has objectives and strategies. They’re documented—on a spreadsheet—or on some social platform where her peers can collaborate. She understands the whole analytics and metrics thing that matters to the bean counters. Another spreadsheet? You’d better believe it. Social media blog…