Is your content seen by the audience you covet? An insane amount of content is published on the web each day. Few companies achieve the reach they seek with the standard one-two punch of organic search and social media. In social, it’s hard and getting harder to create the perception of “signal” in a sea…
SEO is an intoxicating topic for us for digital marketers. The rewards of mastering organic search are immense. But trying to keep up with the relentless beast called Google, well, that’s bound to make your head spin. Sobering reminders of how trying it can be to stay current on how search works are often presented…
The benefits of content marketing can be enormous. However, all too often, new entrants make the mistake of considering content marketing some form of free advertising. Then they discover the error of their ways. (1) It’s not advertising and (2) it’s not free. Let’s put these myths to bed. You see, publishing a blog, creating…
In this (longer than usual) episode, Barry and Andy conduct a crash course on the common SEO mistakes that are probably robbing you of opportunities to earn high search rankings for your content and web pages.
You’ll find a ton of blog posts and resources intended to help give you content marketing ideas. Most of them present various angles marketers are using now. You know… how-to’s, lists, comparisons, newsjackers, customer stories, etc. I’ve written plenty of content in this vein, including posts (and infographics) to help you generate video marketing ideas,…
A lot of clients—marketing professionals and business owners—get in touch and ask me to help plan, write, and create websites, eBooks, and blog posts. That’s far from a complete list, but three common requests. On the other hand, a lot of clients reach out to me without a specific task list in mind. They know…
True or false? Backlinks are the holy grail of search results. The confusion remains. The speculation continues. And the research keeps pouring forth. The more you read this stuff, the less clear you are on the answers. See, anyone can publish their take on SEO ranking factors. The search results themselves may be our best…
I’m going to scope out my take on SEO 2017. Take it for what it’s worth. See, I don’t know what most SEO experts know. I’m a different kind of search engine optimization expert. I’m a reluctant SEO expert I never used the term “SEO” to describe my services or myself. I never liked the…
The content marketing planets aligned when your hosts, Andy and Barry, selected theme music for our program written and recorded by our friend (and content astronaut) Robert Rose. The groove of the tune was the reason it worked for us, but if you listen closely, you hear a vocal loop Robert uses with a…
State of SEO 2016: Is Black Hat SEO Really Dead? The white hat vs. black hat SEO debate rages on. And many remain confused. Blogger Gareth Simpson, an SEO Consultant based in Bristol, UK, offered this post to help you get your head around the issue. The way that SEO marketing has been going over…