Email marketing & lead nurturing

Effective Email Marketing Strategy: Insights from an Expert

Want to get a better grasp of effective email marketing strategy? Meet one of the foremost experts in the email business. Hunter Boyle knows how to make email marketing pay. Senior business development manager at email marketing powerhouse, AWeber, Hunter’s skilled at showing you exactly what does and doesn’t work. He does so fearlessly and…

12 Content Marketing Tips Every Small Business Must Know

Garrett Moon of Todaymade is one of my favorite bloggers. I loved the tips he offered in this post and he agreed to let me republish it here.  Ahh.. the life of a small business owner. So peaceful, so serene, and so little stress. Am I right? Of course not–your life is crazy! But you wouldn’t have it…

Email Marketing: Why You Need It and How to Nail It

The ace in online marketing is email. If you’re not playing this card, your chips are bound to land in your competitor’s stack.  In other words, you’ll lose. I find this little poker lesson falling on deaf ears all too often. I don’t get it. Why must I constantly plead with clients to do email…

Talking Guest Blogging and Email Marketing with Adam Franklin [Video]

I was recently interviewed by Adam Franklin of Blue Wire Media. It was a great conversation where I shared some of my experiences with landing guest posts on authority sites, calls to action and email marketing. Taking advantage of guest #blogging opportunities. @feldmancreative interviewed by @BlueWire_Media Click To Tweet

26 Helpful Emails I Get, Open and Read (and You Should Too)

Earlier this year, Google announced it’d be pulling the plug on Google Reader, their RSS app, and then did. Feed fanatics the world over were pissed. Not me. I said, “Nice to know you.” Yes, I used the thing. When I found a blog I dug, I subscribed to the feed. Then I found it…

A Secret Source of Powerful Content Ideas

While a wide variety of professionals will define content marketing in different ways, no one who actually gets it would deny the central idea is to provide valuable insights and answers. Therefore when the conversation becomes about finding powerful content ideas and the drill-down process begins, more often than not, you’ll hear: • Identify your…

3 Simple Keys to an Effective Marketing Strategy

If you’re looking for the ultimate definition of effective marketing strategy, you need not look any further than the phrase’s three words. Effective. Marketing. Strategy. We’ll look at each. And I’ll fire a series of questions at you in an effort to help you uncover some gaps in the planning process that are so crucial…

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