22
Aug
Effective Headlines to Generate Leads
What makes successful TOFU content? Journalist and blogger Brianne Carlon shares her headline writing advice here.
- August 21, 2012
- Barry Feldman
Persuasion Pointers – Rich Little Nuggets from Me to You
Introducing Persuasion Pointers—ideas for sharpening your persuasion skills to make your online marketing more effective.
- August 9, 2012
- Barry Feldman
Click and Stick: Do Your Titles Do the Trick?
For a website copywriter, it all begins with a click. Goal one: entice someone to click. Goal two: keep the reader on your site. I like to call it “click and stick.”
- August 6, 2012
- Barry Feldman
How To Create a Blog to Drive Traffic to Your Website
The benefits of blogging, why most of them stink, and the advice you need for making yours one of the best in the business.
- June 13, 2012
- Barry Feldman
Personas: Who Do You Think You’re Talking To?
Who do you think you’re talking to? What are personas? How to you create them? Why? [INFOGRAPHIC EXTRAORDINAIRE]
- April 9, 2012
- Barry Feldman
The Most Effective SEO Strategy of All Time
Everyone agrees the one thing all search engines are after is relevance. So come what may, scholars and simpletons can once and for all agree: the most effective SEO strategy of all time is to produce relevant content.
- March 29, 2012
- Barry Feldman
Inbound Marketing Works: A Copywriter’s Success Story
I want to tell you a little success story. I’d like to help you understand the strategy that made it work. Additionally, I’d like to help you understand why the same strategy can be the most effective marketing tactic your company will ever take. In the process, I also want to share some powerful proof…
- February 7, 2012
- Barry Feldman
Will a Website Turn You Off or On? One Word Makes All the Difference.
When you start the conversation talking about yourself you turn people off. If they can bail, they do.
The secret to turning them on is very simple, but so misunderstood. You talk about them. You employ the power of “you.”
- December 6, 2011
- Barry Feldman
If the recipe for success is content marketing, isn’t copy the main ingredient?
Thought leaders around the world agree: when you establish a presence on the web you become a publisher. However, the notion that often follows goes something like this: now that you’re a publisher, you need journalists to create your content—not copywriters.
I beg to differ.
- October 7, 2011
- Barry Feldman
Podcast: My 10-year old wants to know more about copywriting.
The copywriter interview by FeldmanCreative Spend 3 minutes with my daughter Leah and I. It seems Leah, who loves to write, had questions about what I do. She started asking me and I said “We should do this in the form of an interview.” She was all over it and it took it fairly seriously,…
Do you like the work?
Let's talk about working together now.