Copywriting

7 Ways to Create Better Content in a Fraction of the Time

  This is a guest post by Mike Sobol of ContentBlvd. Deep content is immensely valuable for your readers, your credibility and your SEO. When you delve into a subject and create a post that others use as reference material, that’s a content marketing home run. Barry does it here on his own blog with…

How Does One Guy Produce So Much Content?

I get this question a lot. In my blogging bible it says, “Thou shall answer your customers’ questions in your blog posts.” I’m going to give it a try with the hope that some of the way I do things might help you produce more content, if that’s one of your goals. But let’s be…

Stabbing Mediocrity to Death with Pencils and Pens

Stabbing Mediocrity to Death from Barry Feldman It’s easy to make a pledge to cut through the clutter. To be bold. Provocative. Memorable. It’s another thing to actually do it. Many writers have the chops. Many clients claim to need these writers and go looking for those with war paint on their faces. With fire…

Copywriting Tips for a More Effective About Page

    Copywriting tips series: 3 A more effective about page. So far in my copywriting tips series, I covered how to write a more effective home page, the hub of your marketing in this new media era. Following that post, I did a sequel on writing a more effective landing page, your key to conversion….

11 Feelings Great Writers Fondle

Are you in the marketing game to change people? You probably shouldn’t be. It’s impossibly ambitious. Great writers spin their magic by capitalizing on who the reader already is and what moves them—their feelings. Don’t make the mistake of believing it’s rationale we rely on to make decisions. It’s our emotions. Heartstrings. Hot buttons. It’s…

Beginner Copywriting Tips for Effective Online Marketing

  “I can’t write.” It’s the resignation declaration of the self-defeated. It’s also a fat slice of baloney. You won’t write? You don’t want to write? I’m willing to buy these statements. But “can’t?” Sorry friend, you can. You’ve been writing your whole life. You write now. You write emails, greeting cards, shopping lists, meeting…

How Do You Write Powerful Headlines?

Powerful headlines can simply be tantalizing teasers. From the point of view of a marketing writer of 25 years (yeah, that’d be me), a headline has one objective: inspire the reader to read the next line. This applies to your email’s subject line or your blog post title in the biggest way. It applies to…

Storytelling Tips from the Roller Derby Queen

“Gonna’ tell you a story that you won’t believe, but I fell in love last Friday evenin’ with a girl I saw on a barroom T.V. screen”  ~ Jim Croce, “Roller Derby Queen” I suspect you’ve heard this before: people seldom remember what you said, but will remember how you made them feel. Enter the…